Graphic Designer

Scale Army

The Graphic Designer will create high-performing ad creatives across digital platforms, focusing on visually compelling assets that drive engagement and conversions. This role requires strong proficiency in Adobe Creative Suite and the ability to execute designs aligned with marketing performance goals.

Key Responsibilities

• Design high-converting ad creatives for digital marketing campaigns across platforms

• Create visually engaging graphics tailored for paid ads, aligned with campaign objectives

• Develop CTV video creatives and support video-based advertising initiatives

Design Execution & Asset Creation

• Use Adobe Creative Suite (Photoshop, Illustrator, etc.) to produce high-quality assets

• Adapt creatives for multiple formats, sizes, and platforms while maintaining consistency

• Leverage AI tools to generate design concepts, variations, and creative assets efficiently

Brand & Creative Development

• Support the development and maintenance of brand guidelines, including typography, color palettes, and visual direction

• Ensure all assets align with a cohesive and recognizable brand identity

Performance & Direct Response Focus

• Apply direct response advertising principles to create creatives that drive engagement and conversions

• Iterate on designs based on performance data, testing results, and campaign feedback

Collaboration & Iteration

• Work closely with marketing teams to align creative output with campaign strategies

• Continuously test, refine, and optimize creatives across channels

Qualifications

Experience

• 2+ years of experience in graphic design, with a focus on ad creatives

• Experience designing for digital advertising platforms

• Experience or familiarity with CTV video creation is a plus

Skills

• Strong proficiency in Adobe Creative Suite (Photoshop, Illustrator, etc.)

• Ability to use AI tools for creative production and optimization

• Strong attention to detail and ability to meet deadlines

• Creative mindset with the ability to produce engaging visuals quickly

• Ability to take feedback and iterate efficiently

• Strong understanding of performance-driven design principles