Graphic Designer

Scale Army

Our client is a leading company in the roofing industry, delivering innovative solutions for both residential and commercial properties. They are committed to providing high-quality roofing products and services that ensure durability and protection for homes and businesses. By leveraging cutting-edge technology and maintaining a strong focus on customer satisfaction, they continue to strengthen their market presence and brand reputation.

Role Overview

The Graphic Designer will collaborate closely with the Marketing team to create compelling web graphics, ad creatives, social media content, and other marketing assets that elevate the brand s presence. This role is responsible for designing a wide range of materials, including ad creatives, social visuals, logos, banners, and web assets. The ideal candidate brings strong creative skills, attention to detail, and proficiency in Figma and industry-standard design tools to produce high-quality visuals aligned with brand guidelines.

Key Responsibilities

Marketing Asset Design

• Design marketing materials including ad creatives, social media graphics, banners, logos, and other promotional assets.
• Produce high-quality visuals that align with brand standards and campaign objectives.

Web & UI Collaboration

• Partner with the UI/UX designer to create visually appealing and user-friendly web graphics.
• Design web assets such as landing pages, icons, and infographics that enhance user experience and support website goals.

Ad & Campaign Creative

• Develop eye-catching ad creatives for digital and print campaigns.
• Ensure creatives are optimized for engagement and conversion.

Social Media Graphics

• Create social media visuals aligned with brand aesthetics and designed to engage the target audience.

Feedback, Iteration & Optimization

• Collaborate with the team to review design concepts and implement iterative improvements based on feedback and performance data.
• Optimize designs for web use, balancing visual quality and file size for fast loading times.

Qualifications Experience

• 2+ years of experience as a Graphic Designer with a strong portfolio of work.
• Proficiency in Figma, including experience creating and collaborating on web and UI designs.
• Strong experience with Adobe Illustrator, Photoshop, and/or other design tools.
• Experience designing a wide range of materials including social media graphics, website assets, logos, banners, and ad creatives.
• Experience working collaboratively with cross-functional teams such as marketing and design.

Skills

• Strong visual design skills with attention to detail and consistency.
• Ability to iterate on designs and optimize content for multiple platforms.
• Knowledge of best practices in web design and digital marketing content.
• Excellent communication skills to present and discuss design concepts and incorporate feedback.
• Ability to balance creativity with performance and usability considerations.