Group Marketing Director (Automotive)

Client of Aroma City Group

Overview Our client is a leading Large company in the Automotive industry. Operating as a prominent player in the Qatari market, they are seeking a strategic leader to spearhead their marketing initiatives and drive brand excellence across their diverse automotive portfolio.

Core Responsibilities

• Strategic Planning & Execution: Develop and implement comprehensive annual marketing strategies aligned with corporate objectives, identifying market trends and customer insights to drive targeted B2B and B2C campaigns.

• Brand Management: Strengthen brand positioning for the group s automotive brands (such as Ford and Lincoln) across all touchpoints, ensuring strict adherence to global brand guidelines.

• Digital Strategy & CRM: Oversee the digital ecosystem, including SEO, paid media, and social media, while leveraging CRM data to enhance customer retention and lead generation initiatives.

• Advertising & Promotion: Plan and execute integrated advertising campaigns with clear KPIs, managing promotional budgets to ensure maximum cost efficiency and ROI.

• Event Management: Lead high-impact product launches, showroom events, and brand activations, while managing strategic sponsorships to enhance market visibility.

• Sales & Dealer Support: Collaborate closely with sales and after-sales teams to develop tailored marketing programs and tools that support conversion and customer loyalty.

• Performance Reporting: Conduct competitive analysis and provide regular performance reports, campaign analytics, and market intelligence to senior leadership.