Growth Data Analyst

Telda

Responsibilities:

• Collect, clean, and analyze data from various marketing channels.
• Generate regular and ad hoc reports to track campaign performance and key marketing metrics.
• Provide actionable insights and recommendations based on data analysis to improve marketing strategies and optimize budgets.
• Develop and maintain dashboards to track the effectiveness of marketing campaigns and channel performance.
• Analyze customer journey data to understand user behaviour and optimize touchpoints.
• Monitor key performance indicators (KPIs) and identify trends, patterns, and opportunities for growth.
• Work closely with cross-functional teams, including performance marketing, content, and product, to support data-driven decision-making.
• Present findings and data insights to stakeholders in a clear, actionable manner.
• Collaborate with the marketing team to develop and test hypotheses for campaign improvements.
• Provide insights into target audience segmentation, customer lifetime value, and attribution models.
• Ensure data accuracy by performing quality checks and maintaining clean and organized datasets.
• Identify and troubleshoot data inconsistencies and collaborate with the tech team to improve data quality.