Growth Marketer

Scale Army

Key Responsibilities

Growth Campaign Development & Execution

• Design and execute digital campaigns to significantly increase monthly user signups.
• Conduct A/B testing and conversion rate optimisation across all active channels.
• Utilise the podcast and resource partner network to drive traffic and conversions.

Content & Social Media Management

• Manage and expand brand presence on LinkedIn and X/Twitter.
• Support and coordinate content creation and scheduling with internal stakeholders.
• Align content strategy with evolving company narrative focused on broader networking in financial services.

Analytics & Funnel Optimisation

• Leverage CRM and analytics platforms (HubSpot, Intercom, etc.) to monitor user behavior and campaign performance.
• Identify actionable insights through data to refine campaign strategies.
• Recommend new tools or integrations to improve user engagement analytics.

Qualifications

Experience & Skills

• 2+ years of experience in growth marketing or a related digital marketing role.
• Demonstrated success managing multi-channel digital marketing campaigns.
• Experience with LinkedIn and X/Twitter as growth tools.

Technical & Platform Knowledge

• Familiarity with HubSpot, Intercom, Canva, and similar CRM/design platforms.
• Basic understanding of email marketing systems, ideally transitioning from platforms like Constant Contact.
• Understanding of analytics tools to evaluate user engagement and marketing ROI.

Mindset & Attributes

• Proactive, self-starter with a test-and-learn mindset.
• Strong communication and organizational skills.
• Comfortable working independently in a fast-paced, scaling tech environment.

What Success Looks Like

• Boosting digital-driven signups to triple-digit growth.
• Improved engagement rates and campaign effectiveness measured via HubSpot and analytics dashboards.
• Timely and effective rollout of the platform s repositioning strategy.
• Positive internal feedback on campaign coordination and strategic contribution.

Opportunity

This is a high-impact opportunity to lead marketing in a tech-forward company reshaping networking for financial professionals. You ll be empowered to bring innovative ideas to life, work directly with leadership, and influence platform-wide user growth. With flexibility in budget and tools, this role provides the runway for a creative, analytical marketer to make a measurable impact and grow alongside a purpose-driven organization.