Growth Marketing Manager

Scale Army

Posted on 9 Mar

Experience

2 - 4 Years

Job Location

Egypt - Egypt

Education

Bachelor of Arts

Nationality

Any Nationality

Gender

Not Mentioned

Vacancy

1 Vacancy

Job Description

Roles & Responsibilities

Role Overview

The Growth Marketing Manager will be responsible for developing and executing marketing strategies that drive awareness, adoption, and user acquisition for the platform. This role focuses on reaching ecommerce sellers, creators, and online store owners through a combination of content, social media, and digital marketing campaigns. The Growth Marketing Manager will play a key role in shaping how the platform communicates its value proposition and attracts new sellers while combining strategic thinking with hands-on execution in a fast-moving, entrepreneurial environment.

Key Responsibilities Marketing Strategy & Platform Growth

  • Develop and execute marketing strategies to increase platform adoption and seller onboarding
  • Help refine messaging and positioning around the platform s gifting and fulfillment capabilities
  • Identify growth opportunities within ecommerce communities, creator ecosystems, and online marketplaces
Content & Social Media Marketing
  • Develop and manage content strategies across platforms such as TikTok, Instagram, and YouTube
  • Create educational and promotional content explaining how sellers can use the platform
  • Plan and manage content calendars to maintain consistent publishing and engagement
Digital Marketing & Campaign Execution
  • Launch and optimize digital marketing campaigns to drive awareness and acquisition
  • Support paid media initiatives where appropriate, including Meta and other digital platforms
  • Collaborate on creative assets such as short-form video, product demos, and tutorials
Analytics & Optimization
  • Track marketing performance, including engagement, traffic, and seller acquisition
  • Analyze campaign performance and optimize marketing strategies based on insights
  • Provide reporting and data insights to guide marketing decisions

Desired Candidate Profile

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client s time zone.

Qualifications Experience

  • 2 4+ years of experience in digital marketing, growth marketing, or ecommerce marketing
  • Experience working with ecommerce brands, marketplaces, or SaaS/platform products preferred
Skills
  • Strong understanding of social media marketing and digital content strategies
  • Experience managing campaigns across Meta, TikTok, or Google
  • Ability to translate platform features into clear and engaging marketing messaging
  • Self-starter with a proactive, growth-oriented mindset
  • Comfortable working in a fast-paced startup environment
  • Strong organizational and communication skills
  • Creative thinker who can balance brand storytelling with performance marketing

Company Industry

  • Advertising
  • PR
  • Event Management

Department / Functional Area

  • Marketing
  • Brand Management
  • Marketing Research
  • Digital Marketing

Keywords

  • Growth Marketing Manager

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Scale Army

Our client is an established ecommerce infrastructure company operating in the custom gifting and print-on-demand space. Their platform enables sellers, ecommerce brands, and online creators to build and sell custom gift bundles without holding inventory. By combining print-on-demand production with fulfillment and branded packaging, the company allows sellers to create and ship personalized gift products at scale. With more than 200 customizable items available, the platform aims to become the gifting operating system of the internet, empowering entrepreneurs and online stores to easily create and distribute unique gift products. The company has been operating for several years and is now focused on strengthening its marketing strategy to drive seller adoption, brand awareness, and platform growth.

Read More

https://jobs.ashbyhq.com/Scale%20Army%20Careers/85fadb57-89e2-4cb3-8deb-6af84f107c9b