Growth Marketing Manager

Scale Army

Key Responsibilities:

• Campaign Strategy & Experimentation

  • Develop and implement marketing campaigns to drive user acquisition and retention.

  • Design and run experiments across paid media, social media, and email to test new strategies and improve performance.

  • Analyze campaign results and provide actionable insights for optimization.

• Lead Generation & Conversion Optimization

  • Optimize conversion rates across all stages of the marketing funnel.

  • Collaborate with product and design teams to ensure landing pages and customer flows are conversion-ready.

  • Identify growth opportunities, launch new initiatives, and track performance metrics.

• Collaboration & Cross-Department Coordination

  • Align efforts with product, sales, and marketing teams to ensure consistent messaging and execution.

  • Manage the progress of growth initiatives across teams, ensuring timely execution.

  • Participate in brainstorming sessions and contribute innovative ideas for growth.

• Data Analysis & Reporting

  • Leverage data to measure, analyze, and report on campaign effectiveness.

  • Implement and manage tracking tools to monitor performance and experiment impact.

  • Deliver regular performance reports and recommend strategies for improvement.

Qualifications:

• Experience

  • 3 5 years in growth marketing, digital marketing, or a related field, ideally within D2C healthcare businesses.

  • Proven success in running marketing experiments that drive revenue growth while managing CAC targets.

  • Experience with analytics tools such as Google Analytics, Hotjar, or similar.

• Skills

  • Strong analytical skills and ability to make data-driven decisions.

  • Proficiency with engagement tools (email marketing, CRO tools, paid media platforms).

  • Excellent communication skills with the ability to work cross-functionally.

  • Knowledge of A/B testing and conversion rate optimization techniques.

What Success Looks Like:

• Meeting or exceeding lead generation, conversion, and revenue targets.

• Executing experiments that consistently improve key marketing metrics.

• Strong collaboration with internal teams leading to impactful campaigns.

• Recognition from leadership for effective growth initiatives.