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Experience
10 - 15 Years
Education
Bachelor of Business Administration(Management)
Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
Leading Snacks insights agenda The Gulf & Levant Foods BU, working closely with Snacks Marketing Team and all commercial functions.
Responsibilities
- Collaborate closely with Foods Marketing team on Brand Plans and Market Analysis to ensure our brands consistently maintain a leading market position.
- Contribute to the creation of compelling human-centric brand campaign ideas, marketing programs, and innovative solutions in partnership with cross-functional teams and agency partners.
- Monitor brand performance across Consumer Perception, Brand Preference, and Market Shares to deliver strategic insights that empower internal teams.
- Lead in-depth sessions with Marketing and Sales teams to address critical topics and implement corrective actions.
- Prepare comprehensive monthly and quarterly brand performance reviews.
- Thoroughly analyze and present findings from internal testing tools to drive informed decision-making.
- Oversee the management of qualitative and quantitative research in partnership with external vendors, ensuring timely and highly insightful analysis.
- Take full ownership of all Insights initiatives for the Snacks Business Unit, including agency collaborations and meticulous management of the insights budget.
- Develop and implement innovative data-sharing templates and dashboards to enhance data accessibility and usability.
- Actively participate with Global Teams in shaping future category plans.
- Drive the development and execution of dynamic growth strategies and brand positioning initiatives.
Desired Candidate Profile
A minimum of 10+ year of experience in Research Agencies, FMCG/Multinationals in insights department (F&B is a plus) Bachelor degree in business administration or similar degree Strong Microsoft skills (excel & ppt and others) Analytical mind and attention to detail High organization skills Team player with a positive attitude Fast learner and hard worker Set & establishes priorities Project Management skills and leadership attitude
Company Industry
- FMCG
- Foods
- Beverages
Department / Functional Area
- Marketing
- Brand Management
- Marketing Research
- Digital Marketing
Keywords
- Gulf & Levant Foods Insights Manager
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PepsiCo
PepsiCo is a leading name in North Africa s food and beverage industry, where our products are enjoyed by consumers daily across the region. We offer a robust portfolio of beloved brands like PEPSI, SEVEN-UP, DORITOS, CHEETOS and CHIPSY, designed to cater to the tastes and preferences of consumers. With a focus on local sourcing, production, and distribution, PepsiCo provides essential support to local economies and partners closely with communities throughout the region. PepsiCo s vision aligns with our global goal to be the Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). This strategic transformation is committed to sustainable growth by putting people and the planet at the heart of our operations.
https://www.pepsicojobs.com/main/jobs/451323?lang=en-us&previousLocale=en-US