Head of Community Engagement

HEC Paris in Qatar

Key Responsibilities

• Develop an annual strategic plan to build affinity and increase engagement with HEC Paris among our local stakeholder community;
• Conceive and manage the event strategy, overseeing an event coordinator responsible for event logistics;
• Manage and develop one direct report, providing coaching, performance feedback, and professional development support;
• Identify communities and community leaders HEC Paris should be engaging with, and generate opportunities to connect;
• Serve as a key member of the HEC Alumni Engagement team and as a focal point for alumni and other external organizations in Qatar and the region;
• Be the institutional focal point for both internal and external statistical reporting and data analysis concerning the stakeholder community and results of activities. You will be required to collaborate with various HEC Paris departments to obtain, compile, organize, and produce the reports. Particular attention will be paid to alumni records and reporting;
• Provide analytics and reporting of events and activities to measure community engagement and make recommendations to upper management for changes or development of new programs as relevant;
• Promote and support stakeholder engagement programs in collaboration with HEC Paris, the HEC Alumni Foundation in Paris, and the HEC Alumni Community based in Qatar and the region;
• Provide support in the design and communication of alumni-specific open-enrollment programs and/or other programs that target specific stakeholders;
• Oversee a referral program for both degree and non-degree programs, in particular coming from alumni;
• Work closely across departments (sales, marketing, admissions and custom programs) in collaborative initiatives to promote community engagement;
• Conduct research about alumni and other stakeholder engagement, suggest and implement events and programs to build engagement (eg. distinguished alumni awards, alumni speaker series, mentoring opportunities, hosting alumni events at professional conferences, commencements, etc.); design targeted activities to engage specific stakeholder groups;
• Lead focus groups with alumni and other stakeholder groups designed to provide market insights, feedback, and continuous improvement to HEC Paris;
• Manage the local external contact database, maintain accurate and complete alumni records on a regular basis;
• Oversee communications with the Alumni and stakeholder community in Qatar and the region, including social media as a vehicle for building global networks;
• Generate contact with local and regional organizations, companies, and recruitment firms to create awareness about hiring HEC Paris graduates.