Head of Content & PR

Best Companies Group FZ LLC

You will lead the content and PR strategy that strengthens our position as an industry thought leader, drives inbound traffic, and amplifies our brand across owned and earned channels. You ll collaborate with executives and subject-matter experts to turn insights into powerful articles, reports, podcasts, and speaking opportunities that engage C-level and HR leaders.

This role reports to the Marketing Director and works closely with Sales, Marketing, Data Analytics, and Country Leads.

Key Responsibilities

• Develop and execute an integrated content and PR strategy that builds thought leadership and generates qualified inbound leads.
• Lead and deliver strategic marketing sessions for certified clients and Best Workplaces honorees, guiding them on how to effectively communicate their recognition across internal and external channels.
• Partner with executives and SMEs to produce articles, op-eds, reports, videos, and webinars.
• Manage and optimize the website as the central hub for all content, ensuring measurable growth in traffic and conversion.
• Lead PR and media outreach, securing consistent coverage in top-tier regional outlets.
• Oversee flagship assets such as annual reports, Best Workplaces lists, and research-based publications.
• Collaborate with Head of Listing and Certification to align media partnerships and maintain consistent messaging.
• Monitor and report on content engagement, website performance, and media visibility through clear KPIs.
• Manage the editorial calendar, freelancers, and agencies while maintaining brand consistency.

Key Deliverables (First 6 12 Months)

• Launch a monthly podcast or video series featuring executives and client success stories (12 episodes).
• Publish 3 4 major regional reports supported by research and data.
• Host 4 quarterly webinars engaging C-level audiences.
• Achieve 20 30% growth in website-driven leads and 25% growth in organic traffic.
• Secure at least one media placement or byline per month in leading regional publications (e.g., Forbes ME, Arabian Business, Gulf Business).
• Develop an editorial calendar and performance dashboard within the first 60 days.

Success Metrics

• Inbound leads: +20 30% YoY growth from content-driven sources.
• Organic traffic: +25% growth and +15% improvement in lead conversion.
• Media visibility: 12 15 quality placements annually.
• Engagement: 3 5% average engagement rate across owned channels.
• Conversion impact: +10 15% conversion lift from content campaigns.

KPIs will be reviewed annually and updated based on results and new objectives.