Head of Marketing & Communications UNIESTATE PROPERTIES LLC

Role & Responsibilities:

1. Team Leadership: Provide strong leadership and management to the marketing & comms team. Motivate, mentor, and guide team members to achieve marketing goals at both a corporate and project/development level.

2. Marketing Strategy: Develop and implement effective marketing strategies and plans to achieve both corporate and project level objectives.

3. Market Insights: Drive market & competitor understanding through regular insights (customer behavior, product preferences, investor needs, etc.), using this information to optimize marketing messaging & plans.

4. PR & Comms: Develop key messages and content for Uniestate that align with the overall corporate vision & mission and allow the business to communicate consistently to media partners and stakeholders.

5. Social & Digital: On an ongoing basis, review all existing channels and recommend enhancements / plans to drive engagement / performance.

6. Broker Channel: Review existing Broker communications and recommend enhancements to maximize broker engagement / participation.

7. Marketing Performance Monitoring: Regularly assess the performance of the marketing campaigns tracking key performance metrics and optimizing campaigns / content / channels.

8. Budgeting and Financial Management: Manage the budget for the marketing & comms department ensuring efficiencies are realized and budgets are not exceeded.

9. Compliance: Ensure that the marketing & comms team complies with all real estate regulations and laws as well as Uniestate’s policies & procedures.

10. Reporting: Provide regular reports to senior management on marketing & comms performance, market trends, and any issues or opportunities that may impact the business.