Head of Marketing - Content Strategy/Content Strategist Integrant Inc

What You will Do

Leadership & Strategy

• Define and own Integrant s content-led marketing strategy, aligned with enterprise GTM objectives.
• Build, mentor, and scale a focused content function centered on thought leadership creation.
• Establish operating cadence, content KPIs, and performance tracking tied to pipeline influence (not vanity metrics).
• Partner with U.S. leadership, delivery, and technical teams to align content with business priorities and market positioning.

Content Strategy & Thought Leadership

• Develop deep, opinionated content strategies targeting U.S.large enterprises .
• Craft narratives that reflect real company perspectives, technical depth, and differentiated points of view.
• Ensure all content builds trust and credibility before sales engagement, rather than pushing direct conversion.
• Translate complex technical capabilities into clear, strategic business insights for executive audiences (CTOs, CIOs, VPs).

Content Production & Execution

• Lead the creation high-quality content assets Monthly.
• Structure and conduct expert interviews with internal leaders to extract insights and convert them into compelling assets.
• Build and enforce content frameworks, guidelines, and quality standards.
• Ensure content is:
• Substantive and technically credible
• Position-driven (not generic or safe)
• Aligned with ICP challenges and decision-making processes

Brand Positioning & Differentiation

• Own Integrant s market positioning through content.
• Ensure the company is perceived as a trusted, expert partner, not a transactional or commoditized vendor.
• Maintain consistency in tone, narrative, and strategic messaging across all content outputs.
• Take and communicate clear market positions, even when they challenge conventional thinking.

Distribution & Community Building

• Define and execute content distribution strategy after establishing a strong content foundation.
• Leverage channels such as:
• LinkedIn
• Articles and publications
• Email campaigns
• Focus on sharing insights and building relationships, not direct selling.
• Build and nurture a community of aligned prospects who resonate with Integrant s approach.

Team & Vendor Management

• Manage and coordinate external and internal contributors, including:
• SEO specialists (post-content creation)
• Email marketing contractors
• Research, editorial, or coordination support
• Ensure clear ownership, workflows, and quality control across all contributors.

ICP, Buyer Insight & Market Alignment

• Develop deep understanding of:
• Ideal Customer Profile (ICP)
• Buyer personas
• Enterprise buying journeys and pain points
• Align content with buyer psychology, decision criteria, and long sales cycles.
• Continuously refine content strategy based on market feedback and engagement signals