Head of Marketing & Demand Generation Integrant Inc

Leadership

• Build, mentor, and scale a high-performing marketing team focused on pipeline creation.
• Own the strategy and day-to-day execution of multi-channel demand generation.
• Oversee and align content, creative, demand gen, web development, and marketing operations to ensure consistent brand and pipeline impact.
• Partner with technical leadership to translate strategic goals into executable marketing campaigns.
• Establish operating cadence, KPIs, and dashboards that tie activities to revenue outcomes.

Lead Generation & ABM

• Design and run multi-channel outbound and ABM programs targeting U.S. mid-to-large enterprises.
• Craft compelling, value-led messaging for CTOs, CIOs, VPs of Engineering, and Operations leaders.
• Build and maintain clean target account lists, ICPs, segmentation, and lead scoring in collaboration with Sales.

Campaigns & Content

• Launch and optimize campaigns across SEO/SEM, paid social, LinkedIn, webinars, and email.
• Collaborate with technical leaders to translate capabilities into solution narratives, case studies, and thought leadership.
• Oversee sales enablement materials (decks, case studies, one-pagers) and ensure consistency across website, social media, and digital channels.
• Test, learn, and iterate to improve CTRs, MQL SQL conversion, and campaign velocity.

Funnel Management

• Qualify inbound and outbound leads through structured discovery.
• Maintain accurate CRM hygiene (HubSpot/Salesforce, LinkedIn Sales Navigator) and ensure smooth handoffs to U.S.-based sales teams.
• Establish clear SLAs with Sales for lead follow-up and progression.
• Orchestrate nurture tracks to move accounts from awareness to opportunity.

Market Intelligence & Field

• Track U.S. buyer trends, competitor moves, and regulatory or industry shifts in target verticals.
• Own the strategy, planning, and execution of U.S. conferences and trade shows, including creative, logistics, and on-site representation as needed (up to 30% travel).
• Gather insights from delivery and product teams to align offerings with market demand.

What You ll Bring

Essential

• 7 10+ years in B2B marketing and lead generation for complex technical or software services.
• Proven success building programs that generate sales-qualified pipeline for U.S. or European markets.
• Experience leading cross-functional marketing teams (content, demand gen, creative, web).
• Excellent English communication skills able to translate technical capabilities into business value.
• Proficiency with CRM and marketing automation tools (HubSpot or Salesforce) and LinkedIn Sales Navigator.
• Analytical, data-driven mindset with command of funnel metrics, attribution, and ROI.
• Demonstrated ability to select and implement the right marketing tech stack (ABM platforms, analytics, automation).

Preferred

• Familiarity with AI/ML, data engineering, DevOps, or enterprise software development services.
• Background in software services or consulting environments serving U.S. clients.
• Experience in biotech, medical devices, manufacturing, or other highly regulated industries.
• Hands-on experimentation mindset across copy, offers, and channels.
• Experience with account-based marketing and modern inbound strategies.