Head Of Marketing

Nahdet Misr

Strategic Marketing Leadership

• Define and own the annual marketing strategy for all BU brands, aligned with corporate commercial objectives.
• Lead brand planning cycles: situational analysis, segmentation, positioning, messaging, and tactical grid.
• Identify growth opportunities in existing a areas; propose go-to-market approaches for new launches.
• Develop multi-year brand roadmaps and manage the marketing P&L budget.

Brand Management & Campaigns

• Oversee the development of promotional materials, content, and campaign assets in compliance with regulatory and ethical guidelines.
• Lead integrated marketing campaigns and measure ROI effectively.
• Manage product lifecycle from pre-launch through maturity and loss-of-exclusivity phases.
• Maintain brand consistency across all touchpoints

Commercial Excellence & Analytics

• Partner with sales leadership to translate brand strategy into field execution plans, cycle meetings, and rep-facing tools.
• Define KPIs, monitor campaign performance, and present insights to the executive committee.
• Optimize budget allocation based on channel effectiveness and market dynamics.

People & Organizational Leadership

• Lead, mentor, and develop a team of brand managers and marketing executives.
• Foster a performance-driven, innovative, and compliant marketing culture.
• Set clear objectives (OKRs/KPIs) and conduct regular performance reviews.
• Build organizational capability through coaching, training, and succession planning.