Head of Marketing

Client of Salt

Overview:

We are seeking an experienced and visionary Marketing Lead to define and drive a premium, brand-led marketing strategy within the luxury real estate sector. This role requires a strong balance of strategic leadership, creative direction, and brand storytelling, with a focus on positioning high-end properties as aspirational lifestyle experiences.

The ideal candidate brings a deep understanding of luxury branding, editorial-style content and is capable of building a marketing function that reflects sophistication, exclusivity, and cultural relevance.

Key Responsibilities:

Marketing Leadership & Strategy:

• Develop and execute a comprehensive, brand-first marketing strategy aligned with business growth objectives
• Lead the evolution of brand identity, tone of voice, and market positioning
• Establish marketing as a core driver of business value and differentiation
• Define and implement a strong data-driven lead generation strategy across digital, content, and events channels to drive qualified pipeline growth
• Manage internal teams and external partners to deliver high-quality output

Brand Positioning & Storytelling

• Position the brand around lifestyle, not just property transactions
• Craft compelling narratives that highlight:
  
  • Community and social experiences
  • Premium lifestyle environments (e.g., social hubs, leisure destinations)
  • A sense of exclusivity, belonging, and aspiration
• Extend brand storytelling to elevate strong agent profiles as trusted advisors and lifestyle curators, not just salespeople
• Ensure consistency across all touchpoints, from digital to experiential

Creative Direction & Content Strategy

• Lead the development of a high-end, content-driven marketing approach
• Oversee production of:
  
  • Cinematic, luxury-style visual content
  • Editorial and storytelling-driven campaigns
  • Lifestyle-focused brand assets
  • Personal branding content for agents (social media, thought leadership, video, and editorial features)
• Set creative benchmarks inspired by premium consumer brands (e.g. clean, aspirational, lifestyle-first aesthetics)
• Work closely with content creators (photographers, videographers, agencies) to maintain quality and consistency

Team Leadership & Structure

• Build and lead a high-performing marketing team, including:
  
  • Marketing & Events Manager
  • Content team (photographers/videographers)
  • External PR and creative agencies
• Define clear roles, workflows, and output standards
• Collaborate closely with the sales team to align marketing, lead generation, and agent branding efforts

Campaigns, Events & Community Engagement

• Develop integrated campaigns that blend digital, content, and physical experiences
• Oversee execution of high-end events that reinforce brand positioning
• Leverage community-building initiatives to enhance brand loyalty and engagement
• Design campaigns that support agent visibility and inbound lead generation

Lead Generation & Agent Personal Branding

• Build and optimise multi-channel lead generation funnels (digital, social, content, events, and partnerships)
• Implement strategies to generate high-quality, qualified leads aligned with the luxury market
• Develop and scale personal branding frameworks for agents, including:
  
  • Social media presence and growth
  • Thought leadership and market positioning
  • Content strategy (video, editorial, lifestyle storytelling)
• Equip agents with tools, guidelines, and content to strengthen their individual brands while maintaining overall brand consistency
• Track performance metrics across lead generation and agent branding initiatives, continuously optimising for ROI