Head of Marketing

Fluid Codes

Employer Active

Posted on 26 Sep

Experience

10 - 15 Years

Job Location

Dubai - United Arab Emirates

Education

Any Graduation

Nationality

Any Nationality

Gender

Not Mentioned

Vacancy

1 Vacancy

Job Description

Roles & Responsibilities

Strategy & Planning

  • Develop and implement a comprehensive marketing strategy aligned with business objectives.
  • Conduct market research, competitor analysis, and customer insight studies to inform positioning and strategy.
  • Define and monitor clear KPIs for all marketing initiatives.

Brand Management

  • Strengthen brand positioning and consistency across all channels.
  • Oversee content, design, and messaging to ensure alignment with brand guidelines.
  • Lead communication strategies to enhance brand credibility.

Digital Marketing & Lead Generation

  • Oversee digital marketing campaigns across SEO, SEM, social media, email, and paid ads.
  • Implement lead generation strategies to support the sales pipeline and increase conversion rates.
  • Track, report, and optimize digital campaign performance.

Product & Campaign Marketing

  • Develop go-to-market strategies for new products/services.
  • Coordinate cross-functional teams to deliver successful marketing campaigns.
  • Manage events, trade shows, and product launches.

Team Leadership & Development

  • Lead, mentor, and grow a high-performing marketing team.
  • Set objectives, provide performance feedback, and support professional development.
  • Foster a collaborative and innovative marketing culture.

Budget & Vendor Management

  • Manage the overall marketing budget and ensure cost-effective operations.
  • Liaise with external agencies, media partners, and suppliers to execute campaigns.

Desired Candidate Profile

10+ years of marketing experience in B2B technology, software, or engineering sectors, with at least 5+ years in a leadership role.

  • Proven experience in inbound demand generation and account-based marketing.
  • Experience managing Inside Sales teams or close collaboration with inside sales for qualification and pipeline generation.
  • Proficiency with HubSpot, Salesforce (or equivalent CRM/automation platforms), and paid media management.
  • Excellent communication and collaboration skills, with the ability to align marketing and sales objectives.
  • Strong analytical skills with the ability to track, measure, and report on campaign effectiveness.
  • Self-driven, strategic thinker who can operate independently while aligning with business objectives.

Company Industry

Department / Functional Area

Keywords

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Fluid Codes


https://www.talentmate.com/jobs/uae/dubai/head-of-marketing/2509-2708-25