Head of Marketing

Client of Morgan Philips Executive

Employer Active

Posted 19 hrs ago

Experience

5 - 7 Years

Job Location

Morocco - Morocco

Education

Bachelor of Business Administration(Management)

Nationality

Any Nationality

Gender

Not Mentioned

Vacancy

1 Vacancy

Job Description

Roles & Responsibilities

Based in Casablanca and reporting to the Africa & Middle East regional management, you will lead the marketing strategy and performance of the Group's digital platforms (super-app, digital services, content, distribution).

Your mission is to build, deploy and optimize the catalog of digital marketing offers, with the ambitious goal of developing digital revenues across the continent.

Responsibilities:

Marketing & Offer Strategy:

  • Define and coordinate the digital marketing strategy at the MEA level: product mix, pricing, positioning and offer roadmap.
  • Develop the editorial line in terms of digital content and services, in line with the Group's overall strategy.
  • Pool country initiatives, consolidate needs and ensure the homogeneous deployment of offers across all footprint markets.
  • Ensure consistency between strategy, offers and commercial partnerships, in coordination with country management and central teams.

Business ownership & performance:

  • Act as global Business Owner of digital platforms (especially the SuperApp).
  • Manage business performance: traffic, revenue, user engagement and retention in each country.
  • Animate and federate the network of local managers (Chiefs platforms / SuperApp) to ensure the proper execution of strategies and the achievement of objectives.

Management

  • Supervise an international team of a dozen collaborators (marketing, content, business owners).
  • Provide managerial and methodological support to local teams (digital marketing, content, products).
  • Contribute to the culture of collaboration and innovation within the Group's digital ecosystem.

Desired Candidate Profile

  • Confirmed experience in digital marketing or marketing management on digital / multi-service platforms.
  • Strong business and results orientation, with an aptitude for environments with a strong operational impact.
  • Proven skills in digital transformation project management and cross-functional coordination.
  • Solid interpersonal skills, pedagogy, leadership and ability to federate in a multicultural context.
  • Knowledge of the telecom or digital sector in the Africa & Middle East zone is appreciated.
  • Professional proficiency in French and English.
  • Familiarity with Design Thinking approaches and agile methodologies.

Company Industry

  • Recruitment
  • Placement Firm
  • Executive Search

Department / Functional Area

  • Marketing
  • Brand Management
  • Marketing Research
  • Digital Marketing

Keywords

  • Head Of Marketing

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Client of Morgan Philips Executive

Morgan Philips Group, the digital headhunting company, is currently recruiting a Digital Marketing Director F/H, on behalf of a major international telecommunications group, a major player in digital transformation on the continent.

https://jobs.morganphilips.com/en-ae/head-of-marketing-casablanca-151279/

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