Head of Marketing

Client of Morgan Philips Executive

Morgan Philips Group, the digital headhunting company, is currently recruiting a Digital Marketing Director F/H, on behalf of a large international group of telecommunications, a major player in digital transformation on the continent.

Missions:

• Based in Casablanca and reporting to the Africa & Middle East regional management, you will manage the marketing strategy and the performance of the Group's digital platforms (super-app, digital services, content, distribution).
• Your mission is to build, deploy and optimize the catalog of digital marketing offers, with the ambitious objective of developing digital revenues on a continental scale.

Responsibilities:

Marketing & Offer Strategy Management:

• Define and coordinate the digital marketing strategy at the MEA level: product mix, pricing, positioning and offer roadmap.
• Develop the editorial line in terms of digital content and services, in line with the Group's overall strategy.
• Pool country initiatives, consolidate needs and ensure the homogeneous deployment of offers in all the markets of the footprint.
• Ensure consistency between strategy, offers and commercial partnerships, in coordination with country management and central teams.

Business ownership & performance:

• Assume the global Business Owner role for digital platforms (in particular the SuperApp).
• Manage business performance: traffic, revenue, engagement and user retention in each country.
• Animate and federate the network of local managers (Chiefs platforms / SuperApp) to ensure the proper execution of strategies and the achievement of objectives.

Management

• Manage an international team of about ten employees (marketing, content, business owners).
• Provide managerial and methodological support to local teams (digital marketing, content, products).
• Contribute to the culture of collaboration and innovation within the Group's digital ecosystem.