Head of Media & Digital

Client of Ethics HR

Set media investment priorities aligned with national tourism and market objectives.

• Oversee media planning and buying across markets to ensure efficient and effective use of budget.
• Manage the media digital agency and hold partners accountable for delivery, performance, and compliance.
• Monitor media performance, and digital campaigns and recommend adjustments to improve efficiency and reach.
• Coordinate closely with Brand, Digital, PR, and Content teams to ensure media supports campaign priorities.
• Maintain oversight of annual media plans, budgets, and allocations across markets.
• Ensure transparency, accuracy, and accountability in media reporting and spend.
• Advise leadership on media strategy, investment decisions, and performance risks.
• Oversee the Authority s digital presence and performance across platforms and campaigns.
• Coordinate digital execution in alignment with media, brand, and campaign priorities.
• Maintain oversight of digital platforms, tools, and technology used for campaign delivery.