Head of Performance Marketing

Client of Pink Camel

Job Description
We are looking for a Head of Performance Marketing (Contract) for a government affiliated entity based in the UAE.
Location Sharjah, UAE
Salary 30,000 AED/month
Contract Duration 1 year
Qualifications & Experience:
• Bachelor s degree in Marketing, Digital Media, Business, or related field; Master s degree preferred.
• 10+ years of performance marketing experience with at least 4 years in a senior role. Strong expertise in tactical campaign execution across SEM, PPC, paid social, and programmatic.
• Demonstrated success in driving revenue growth through performance marketing. Proficiency in analytics and attribution platforms (Google Analytics/GA4, HubSpot, Data Studio, etc.).
• Experience with CRO, funnel optimization, and marketing automation.
• Background in tourism, hospitality, or destination marketing and performance marketing agency background is highly desirable.
Key Responsibilities:
Performance Marketing Strategy & Execution:
• Develop, own, and execute performance marketing strategies across SEM, PPC, paid social, programmatic, and SEO.
• Translate strategy into tactical, hands-on campaign execution that directly drives bookings, leads, and revenue.
Tactical Campaign Management:
• Plan, launch, and optimize paid campaigns across Google Ads, Meta, LinkedIn, and programmatic platforms.
• Implement audience segmentation, bidding strategies, retargeting, and funnel optimization to maximize performance.
• Ensure campaigns are conversion-focused and revenue-oriented, not only awareness-driven.
Revenue Growth & Sales Contribution:
• Own performance KPIs linked to sales and revenue generation.
• Partner with the e-commerce and sales teams to ensure campaigns generate measurable revenue outcomes.
• Use CRO (conversion rate optimization) to maximize ROI from digital spend.
Analytics, Measurement & Reporting:
• Monitor and analyze campaign performance using Google Analytics, GA4, HubSpot, and platform insights.
• Provide revenue attribution reporting, demonstrating the impact of performance marketing on sales.
Competencies:
• Revenue Orientation: Proven ability to drive sales and business growth through marketing.
• Hands-On Execution: Skilled in tactical campaign setup, management, and optimization.
• Data-Driven Decision Making: Strong analytical mindset with ROI accountability.
• Agility & Innovation: Ability to test, pivot, and optimize campaigns quickly for maximum revenue impact.
• Collaboration: Works effectively across sales, marketing and destinations team.