Head of PR, Reputation & Events

Client of Ethics HR

Set public relations priorities aligned with national tourism objectives and market needs.

• Lead the development and delivery of PR strategies across priority markets.
• Manage PR agencies and ensure consistent messaging and timely execution.
• Ensure media relations, press engagement, and reputation management activities.
• Coordinate closely with Brand, Digital, and Content teams to ensure message alignment.
• Monitor media coverage and sentiment to identify risks, barriers and opportunities.
• Ensure readiness and coordination for crisis communication when required.
• Advise leadership on reputation risks, communication priorities, and stakeholder engagement.
• Identify and evaluate strategic events, sponsorships, and partnership opportunities that support tourism communication objectives and destination visibility.
• Lead the management and negotiation of event partnerships and sponsorship agreements in coordination with relevant stakeholders and partners.
• Ensure that sponsored events and partnerships deliver strong communication value, media exposure, and alignment with the destination brand.
• Coordinate event communication, PR visibility, and stakeholder engagement related to sponsored events and partnerships.