Head of Therapeutic Areas Novartis

About the Role

Job Purpose

Regional Head of Therapeutic Areas leads and manages the overall performance and revenue/profitability of all Therapy Areas (Oncology, Hematology, Immunology, CRM, NS) in the MTA region (Morocco, Tunisia and Algeria) and pipeline product portfolio, ensuring strategic alignment and operational delivery.

Acts as a key architect of the MTA mid- to long-term portfolio and growth strategy, shaping therapy area priorities, resource allocation, and future go-to-market models in close partnership with the Country President and Regional leadership. Plays a critical role in scenario planning, portfolio trade-offs, and external positioning of Novartis across the region.

This role owns go-to market model, leads brand strategy, field force planning & in-field performance and execution of pre-launch and launch plans across all line functions (Access, Commercial/Medical). Through cross functional coordination and KPI-driven oversight, the TA Head maximizes the brand impact and commercial outcomes

As part of Country Leadership team, he/she is responsible for developing a high-performing sales & marketing teams and building sustainable & enduring business partnership /relationships with key customers/ stakeholders.

Major Accountabilities

Performance and Launch Excellence

• Full accountability for a multi-therapy portfolio with significant revenue scale and pipeline value, including launch and pre-launch assets with long-term growth impact.
• Deliver TA performance across sales, market share, and profitability, own TA P&L, budget management, and adherence to Ethics, Risk & Compliance.
• Accelerate growth through disciplined lifecycle management: set growth plans for in-market brands and successfully launch line extensions and new products.
• Lead end-to-end launch planning and execution, ensuring clear roles, milestones, and seamless cross-functional and, where applicable, cross-divisional collaboration.
• Continuously enhance sales force effectiveness and ROI by refining segmentation, targeting, coverage, and capabilities; evolve commercial strategies to stay ahead of market and policy shifts.
• Successful implementation of ICE across strategic assets as per agreed launch timelines

Brand Strategy Localization and Planning

• Translate global Brand/Product strategy into robust localized Brand Plans; synthesize market research and analytics to pinpoint short- and long-term opportunities.
• Represents MTA Therapy Areas in Regional and Global forums (portfolio, launch, and investment discussions)
• Influences global brand strategy, prioritization, and resource allocation through formal governance bodies
• Define customer, content, and brand tactics with clear resource allocation and operational alignment; ensure integrated execution across functions.
• Manage brand financials and forecasting with rigor, including demand inputs to Supply Chain; run business reviews and performance cycles to drive course-corrective actions.

Strong partnership/stakeholder management

• Drive or support the implementation of new commercial models in close collaboration with cross functional teams to ensure triple win go-to-market strategies for the TA at the local level
• Develop and strengthen strategic relationships with customers (e.g. physicians, key accounts, specialty pharmacies, KOLs and payors) to support medical and commercial activities in alignment with compliance guidelines

Marketing and Omnichannel Execution

• Orchestrate cross-functional execution of brand plans, including digital programs, national HCP events, and patient activation, leveraging EE support for logistics and compliance.
• Co-design engagement tactics with Sales to ensure regulatory alignment, field readiness, and measurable impact across the customer and patient journeys.
• Track performance through KPIs and dashboards, provide strategic input to ongoing market research, and optimize content and channels based on insights.

Sales Planning and Field Operations

• Shape sales contributions to brand strategy; design and size the field force consistent with TA priorities, customer footprint, and commercial model.
• Prioritize and deploy sales tactics, allocate resources dynamically, and adjust targeting and investments in response to market changes.
• Oversee in-field execution and KPI performance (e.g., interaction quality, coverage, ICE), make trade-off decisions (share of voice vs. frequency), and engage directly with key customer groups; coordinate local promotional events.

Leadership & Culture

• Owns the Therapy Area organizational blueprint and capability roadmap for MTA
• Lead and coordinate cross-functional teams to execute strategic priorities.
• Build a high-performance culture, manage recruiting, performance, and coaching; develop critical capabilities and talent pipelines.
• Attract, develop, and retain top talent; strengthen succession plans and capabilities across the country organization.
• Role-model Novartis Leadership Expectations & Behaviors, inspire transformation and performance, and demonstrate self-awareness with a growth mindset.
• Accountable for succession planning for critical roles and future enterprise leaders
• Sponsors senior talent development and cross-functional mobility at country and regional levels