HORECA Sales & Activation Specialist

Client of Ethics HR

1. New Business Acquisition:

• Identify, approach, and convert new HORECA accounts, focusing on untapped and strategic clients.
• Conduct regular field visits to scout opportunities and generate qualified leads.
• Support in negotiating agreements and ensuring smooth onboarding of new customers.

2. Sales Execution & Account Management:

• Manage a portfolio of HORECA clients, ensuring consistent order flow and product availability.
• Build strong professional relationships with purchasing managers, chefs, F&B managers, and caf /restaurant owners.
• Follow up on customer needs, handle inquiries, and resolve operational issues proactively.

3. Trade Activation & Brand Visibility:

• Execute in-market activation plans as per brand guidelines (promotions, POS materials, visibility setups).
• Ensure proper placement, merchandising, and product exposure within the assigned territory.
• Monitor activation performance and report insights to supervisors.

4. Market Intelligence & Reporting:

• Track competitor products, pricing, promotions, and market trends within the HORECA channel.
• Submit weekly reports covering visits, sales performance, opportunities, and challenges.
• Provide accurate forecasts and recommendations to support planning and decision making.

• 1 3 years of experience in FMCG, preferably in HORECA or out-of-home channels.
• Proven ability to open new accounts and build client relationships from the ground up.
• Strong communication, negotiation, and interpersonal skills.
• Ability to work independently in the field with a results driven mindset.