HORECA Sales Representative

Client of Career Hunters

Department: Sales
Reports To: Sales Manager / Sales & Business Manager
Location: Ardiya, Kuwait
Employment Type: Full-Time
Job Overview:
We are seeking a dynamic and results-driven HORECA Sales Representative to grow and manage our customer base across Hotels, Restaurants, and Caf s in Kuwait. The role is field-based and focuses on driving revenue through consistent customer engagement, full product portfolio presentation, and acquisition of new accounts.
Key Responsibilities:

1. Customer Visits & Coverage
   Execute daily customer visits in line with assigned routes and frequency plans (100% compliance required)
   Plan efficient travel routes to maximize productivity
   Record all customer interactions in CRM (visit purpose, outcome, next steps)
2. Product Portfolio Selling
   Present the full product range during every customer visit
   Proactively promote new products, offers, and upselling opportunities
   Avoid simple order-taking; focus on consultative selling
3. New Business Development
   Identify and approach new HORECA customers within assigned territory
   Convert leads into active accounts
   Achieve monthly target of 3 5 new customer acquisitions
4. Sales Growth & Basket Expansion
   Analyze customer menus and identify gaps in product usage
   Increase average order size to 5 7 SKUs per customer
   Replace competitor products through value-based selling
5. Reporting & Administration
   Submit daily field activity reports
   Maintain accurate CRM records (orders, visits, complaints)
   Report competitor activities, pricing, and market trends