HR Employer Branding Marketer InterContinental

Your Day-To-Day

• Develop and execute innovative employer branding strategies that position IHG Cairo Citystars as Egypt s most desirable workplace in hospitality
• Create scroll-stopping content (employee testimonials, day-in-the-life reels, culture spotlights) for LinkedIn, Instagram, TikTok, and careers portal
• Partner with HR and hiring managers to identify compelling employee stories and transform them into engaging digital narratives
• Manage our employer brand presence across all digital channels (job boards, social media, review sites)
• Analyze campaign performance metrics to continuously optimize our talent attraction strategies
• Organize creative recruitment marketing initiatives (virtual career fairs, employee takeovers, behind-the-scenes content)
• Ensure all employer brand messaging aligns with our GPTW certified workplace culture and IHG s global standards
• Be the wildcard player who injects creativity into every HR function while building our employer brand
• Jump between recruitment, engagement, and development - turning routine HR tasks into viral content opportunities
• Sit in on interviews and suddenly create "A Day in the Life" reels featuring our hiring managers
• Transform boring policy updates into engaging internal campaigns that employees actually want to read
• Crash training sessions to capture authentic learning moments for social media
• Sneak employer branding into everything
• Play HR detective - uncovering hidden workplace stories that showcase our culture
• Flip HR challenges into content gold ("How we solved X problem" case studies)
• Create guerrilla employer branding - surprise recognition videos, hallway interviews, unscripted team moments
• Be the bridge between HR seriousness and TikTok trends - making compliance training look cool
• Turn exit interviews into "Thank You" content that shows we value all alumni
• Infuse creativity into daily HR grind - making spreadsheets sing and policy manuals dance
• Disrupt traditional HR with unexpected employer branding moments that get talked about
• Keep our employer brand human by keeping one foot firmly in daily HR realities

What We Need From You:

• 1+ years as an HR creative or marketing-minded HR professional
• Portfolio showing how you've made HR content unexpectedly engaging
• Equal passion for people processes and viral content creation
• Ability to switch between HR professional and content creator modes instantly
• Knack for spotting employer branding opportunities where others see routine work