HubSpot Specialist

Scale Army

Role Overview
The HubSpot Specialist will manage and optimize marketing workflows within HubSpot s Marketing Hub. This role focuses on improving lead tracking, automating key processes, and developing strategies to strengthen funnel performance. The ideal candidate will have hands-on expertise in HubSpot marketing operations, along with the ability to identify and implement strategic improvements that align sales and marketing objectives.

Key Responsibilities

HubSpot Optimization & Strategy

• Review, clean up, and optimize HubSpot workflows to ensure automation and lead tracking are efficient and reliable.

• Develop and implement best practices for marketing automation and funnel management.

Lead Management

• Monitor lead flows and nurture leads throughout the funnel.

• Track conversion metrics and recommend improvements to optimize performance.

Marketing Campaign Reporting

• Build detailed dashboards and reports to measure campaign outcomes and identify actionable insights.

• Communicate performance trends to stakeholders to guide future strategy.

Collaboration with Teams

• Partner with sales and marketing teams to improve lead quality and ensure seamless lead transitions.

• Support ongoing alignment between marketing and sales objectives.

CRM Enhancements

• Oversee CRM improvements, ensuring HubSpot s full potential is leveraged across marketing and sales functions.

• Implement data hygiene processes to maintain accuracy and reliability.

Process Improvement

• Identify workflow inefficiencies and propose strategies to streamline operations.

• Contribute to continuous improvement initiatives that drive revenue and efficiency.

Qualifications

Experience

• 2+ years of experience using HubSpot Marketing Hub, with a proven record of optimizing marketing operations.

• Hands-on experience developing workflows, automations, and lead nurturing sequences.

• Strong analytical background with a focus on reporting and data-driven decision-making.

Skills

• Proficiency in building and maintaining marketing dashboards and performance reports.

• Ability to think strategically and identify opportunities for process enhancement.

• Strong collaboration skills, with experience partnering closely with sales teams.

• Familiarity with A/B testing and optimization techniques to improve campaign performance.

What Success Looks Like

• Fully optimized and well-maintained HubSpot workflows that drive higher lead conversion.

• Seamless collaboration between sales and marketing teams with improved lead alignment.

• Data-backed reports providing actionable insights for campaign and funnel optimization.

• Streamlined marketing operations contributing to measurable business growth.