About Huda Beauty

Huda Beauty is one of the world's most celebrated and fastest-growing beauty brands, founded in 2013 by award-winning beauty entrepreneur and influencer Huda Kattan. Born from a passion for beauty that began with a blog in 2010, Huda Beauty has grown into a global powerhouse with a massive and deeply engaged community of beauty lovers worldwide — including one of the largest beauty followings across social media platforms globally. From its iconic lashes that launched the brand to an ever-expanding portfolio of innovative, high-performance makeup and beauty products spanning foundations, eyeshadow palettes, lip collections, skincare, and fragrances, Huda Beauty continues to push the boundaries of creativity and product development with every new launch. Guided by Huda's personal passion for inclusivity and self-expression, the brand is committed to creating products that work for all skin tones, skin types, and beauty preferences — ensuring that everyone can look and feel their most beautiful and confident. With a growing global retail footprint and a powerful digital presence, Huda Beauty continues to redefine the beauty industry, setting new standards for innovation, community engagement, and authentic brand storytelling that resonates deeply with beauty lovers around the world.