Influencer Marketing Manager
DB Financial
Posted on 27 Feb
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Experience
3 - 8 Years
Education
Bachelor of Business Administration(Management)
Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
Strategy & Planning
Develop and execute a comprehensive influencer marketing strategy tailored for GCC markets.
Identify the right mix of macro-, micro-, and nano-influencers based on campaign objectives.
Align influencer campaigns with brand positioning, product launches, and regional initiatives.
Influencer Management
Source, vet, and negotiate partnerships with influencers, KOLs, and agencies.
Manage influencer contracts, deliverables, and ensure compliance with regulatory requirements.
Build long-term relationships with high-performing KOLs to sustain ongoing brand presence.
Campaign Execution
Brief influencers with clear campaign guidelines, creative direction, and performance expectations.
Oversee content creation, approvals, scheduling, and publishing.
Monitor live campaigns and optimize content performance in real time.
Performance & Reporting
Track key metrics (reach, engagement, CTR, conversions) and analyze campaign ROI.
Deliver weekly and monthly performance reports to the Head of Growth and CMO.
Optimize influencer mix based on performance (CPM, CPA, retention).
Collaboration
Work with the Creative team to deliver campaign assets and storytelling elements.
Coordinate with the Social Media Manager to align influencer content with brand channels.
Partner with the Performance Marketing team to amplify campaigns with paid boosting.
Desired Candidate Profile
Qualifications & Experience
- 3 5 years of experience in influencer marketing, preferably within fintech, trading, or digital-first industries.
- Strong network of influencers and KOLs across the GCC markets.
- Experience with influencer discovery and management platforms (AspireIQ, Upfluence, Grin, or regional equivalents).
- Bilingual proficiency in Arabic and English (spoken & written).
- Proven experience negotiating and managing influencer contracts.
- Analytical mindset with strong ability to evaluate ROI and campaign KPIs.
- Familiarity with compliance requirements for financial services advertising (preferred).
- Based in Egypt, with flexibility to travel across GCC markets for events and activations.
Skills & Competencies
Technical Skills
- Strong copywriting and storytelling skills for influencer briefs.
- Proficiency with influencer platforms, Microsoft 365 (Teams, SharePoint, Power BI).
- Experience in campaign budgeting and influencer spend optimization.
- Knowledge of digital reporting tools and performance tracking.br>
Behavioral Competencies
- Strategic thinker with creativity in campaign design.
- Strong cultural awareness of GCC markets.
- Excellent negotiation, relationship-building, and communication skills.
- Highly organized, detail-oriented, and proactive.
- Ability to work in a fast-paced, international environment.
Company Industry
- Banking
- Financial Services
- Broking
Department / Functional Area
- Marketing
- Brand Management
- Marketing Research
- Digital Marketing
Keywords
- Influencer Marketing Manager
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DB Financial
About Us We are a global investment and financial services firm with offices in Dubai, Malta, and expanding operations across the GCC and Egypt. We provide innovative trading solutions and investment products, empowering traders and investors worldwide. As part of our regional growth, we are looking for an Influencer Marketing Manager to join our Marketing team in Egypt. This role is central to shaping DB Investing s influencer and KOL strategy across the GCC, driving brand awareness, engagement, and acquisition through impactful partnerships and campaigns.
https://career.dbfinancial.ae/o/influencer-marketing-manager-4