Influencer Marketing Manager

Scale Army

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client s time zone.

Our client is a fast-growing, founder-led home d cor company operating at scale across direct-to-consumer, marketplaces, and major retail partners. What began as a small operation has grown into a vertically integrated business with in-house manufacturing, omnichannel distribution, and a data-driven approach to launching new product categories. The company is known for moving quickly, creating trends rather than following them, and rewarding ownership, initiative, and results.

Location

Remote | 9 AM - 5 PM EST

Role Overview

The Influencer Marketing Manager will own and scale the entire influencer marketing function, transforming it from a fragmented, ad hoc effort into a structured, revenue-driving growth channel. This role is responsible for building creator partnerships, executing coordinated campaigns, tracking ROI, and collaborating closely with Marketing, E-Commerce, Creative, Paid Media, and Leadership.

Key Responsibilities

Creator Recruitment & Relationship Management

• Identify, vet, and recruit 50+ qualified creators across TikTok, Instagram, YouTube, and Amazon, with a strong focus on nano and micro influencers

• Build and maintain a segmented creator database by tier, platform, content category, engagement benchmarks, and historical performance

• Develop long-term relationships with top-performing creators through personalized outreach and partnership structures

• Manage inbound creator inquiries, negotiations, contracts, and compensation models

• Onboard new creators with contracts, product seeding coordination, creative briefs, brand guidelines, and logistics

Campaign Strategy & Execution

• Design and execute seasonal influencer campaigns aligned with marketing priorities and product launches

• Coordinate 25 50 influencers per month in synchronized posting windows to maximize reach and impact

• Build and maintain monthly influencer calendars aligned with broader marketing initiatives

• Create standardized creative briefs, shot lists, and content guidelines

• Manage deliverables, posting schedules, approvals (when required), and usage rights

• Launch and manage structured pilot programs across new platforms, retail initiatives, and marketplaces

Platform-Specific Program Development

• Build and scale influencer programs across TikTok, Instagram, YouTube, Amazon, and emerging platforms

• Test and optimize platform-specific strategies, including short-form video, evergreen content, live commerce, and marketplace programs

• Coordinate and schedule live streaming events to drive real-time engagement and conversion

• Monitor platform trends, algorithm changes, and emerging opportunities

Performance Tracking & Reporting

• Implement tracking using promo codes, affiliate links, and attribution windows

• Build and maintain performance dashboards covering reach, engagement, CTR, conversion, revenue, and ROAS

• Deliver monthly performance recaps with insights and optimization recommendations

• Track creator-level performance to identify VIP ambassadors and long-term partnerships

• Flag high-performing content for paid amplification and marketing reuse

• Provide ROI reporting and attribution summaries to leadership

Cross-Functional Collaboration

• Partner with Marketing and E-Commerce teams on strategy, budget direction, product selection, and campaign planning

• Collaborate with Creative on content standards and UGC reuse for paid ads, email, and website

• Coordinate with Paid Media on amplification and retargeting strategies

• Share creator feedback with Product teams

• Report progress, insights, and growth plans to leadership

Program Operations & Optimization

• Build and maintain influencer trackers, partnership rosters, and posting calendars

• Manage contract tracking, deliverables, and content usage rights

• Coordinate product seeding logistics and inventory workflows

• Organize and maintain UGC asset libraries

• Document processes and build scalability frameworks for future team growth

Strategic Initiatives

• Develop quarterly roadmaps for program growth and channel expansion

• Identify long-term ambassador opportunities and exclusive partnerships

• Build frameworks for retail-specific influencer programs

• Support integration of new brands into the influencer ecosystem

• Test and refine advanced compensation and incentive models

Qualifications

Experience

• 2 4+ years managing influencer programs for e-commerce, lifestyle, or home d cor brands

• Proven experience scaling influencer programs from small creator groups to 50+ active partnerships

• Demonstrated success driving measurable ROI through performance-based influencer programs

• Experience with influencer platforms such as AspireIQ, Grin, Upfluence, or similar tools

• Experience with marketplace or live commerce programs preferred