Influencer/UGC Manager

Vazlane

You will be responsible for finding, recruiting, and managing influencers and content creators to produce user-generated content for our brands.

This is not a social media posting role you will focus on building relationships with creators, negotiating deals, briefing content, managing deliverables, and ensuring we have a constant flow of high-quality UGC for our advertising and social media teams.

You will work closely with our in-house ads team, social media team, and graphic designer to ensure content aligns with campaign goals. Our UK management will be based on-site in Cairo working directly alongside you.

Strong English is essential you will communicate with creators worldwide and must write professionally and clearly.

Influencer Sourcing & Recruitment

• Research and identify influencers, micro-influencers, and UGC creators that fit our brands
• Build a database of creators across TikTok, Instagram, YouTube, and other platforms
• Reach out to creators, pitch collaborations, and recruit them to work with us
• Evaluate creators based on engagement, audience quality, content style, and brand fit
• Stay on top of trending creators and emerging talent

Negotiation & Contracts

• Negotiate rates, deliverables, and timelines with creators
• Manage contracts, agreements, and payment schedules
• Ensure all collaborations are within budget and deliver value
• Handle gifting, affiliate arrangements, and paid partnerships

Briefing & Content Management

• Write clear, detailed briefs for creators what we need, brand guidelines, dos and don'ts
• Communicate our brand voice and ensure creators understand what we're looking for
• Manage the content creation process from brief to final delivery
• Review content, request revisions, and approve final assets
• Ensure all content is delivered on time and to specification

Relationship Management

• Build and maintain long-term relationships with creators
• Keep creators engaged and motivated to produce quality content
• Handle any issues or disputes professionally
• Create a network of reliable, go-to creators we can work with repeatedly

UGC Strategy & Organisation

• Build and maintain a library of UGC content for the ads and social teams to use
• Track what content performs and feed insights back to creators
• Identify content gaps and recruit creators to fill them
• Stay up to date with UGC trends, formats, and what's working on each platform

Collaboration

• Work with the ads team to understand what creative they need
• Work with the social media team to source content for organic posts
• Coordinate with the graphic designer on any editing or finishing required
• Report on influencer and UGC performance to UK management