Junior Brand Manager-Fragrance

Pamco

Brand Strategy & Execution

• Supports the development and execution of brand strategies and annual brand plans
• Assists in defining brand positioning, objectives, and growth priorities
• Supports new product launches and brand introductions by coordinating with the marketing team
• Ensure brand guidelines, and visual identity are consistently applied

Market, Consumer & Performance Analysis

• Analyzes sales performance, market trends, and consumer insights
• Monitors competitor activity, pricing strategies, and promotional initiatives
• Conducts regular market and store visits to evaluate brand execution and visibility
• Translates insights into actionable recommendations for brand improvement

Marketing Planning & Brand Activation

• Coordinates the execution of marketing campaigns, advertising, and promotional activities
• Supports the planning and monitoring of marketing calendars and timelines
• Assists in managing advertising and promotion budgets and tracking spending efficiency
• Supports evaluation of campaign effectiveness and return on investment

Field Execution & Merchandising

• Monitors in-store brand execution, merchandising standards, and pricing compliance
• Coordinates with sales and field teams to ensure proper implementation of brand initiatives
• Supports the development of point-of-sale materials and in-store visibility tools

Cross-Functional Coordination

• Works closely with sales, finance, logistics, supply chain, marketing, and operations teams
• Ensures alignment between brand plans, sales objectives, and operational execution
• Supports internal communication related to brand priorities and initiatives

Supplier & Brand Principal Coordination

• Maintains effective communication with suppliers and brand principals
• Prepares presentations, performance updates, and reports for internal and external stakeholders
• Supports commercial discussions, margin reviews, and contractual follow-up in coordination with management

Planning, Pricing & Forecasting

• Supports sales forecasting, demand planning, and purchase planning
• Assists in setting and updating price lists in line with brand strategy and market dynamics
• Coordinates purchase orders and follow up on approvals and related documentation

Inventory & Stock Management

• Monitors inventory levels, stock coverage, and sell-through performance
• Identifies slow-moving items and recommend actions to improve stock rotation
• Supports stock planning decisions to minimize out-of-stock and overstock risks

Sales Reporting & Performance Tracking

• Prepares monthly sales, stock, and performance reports
• Tracks performance against targets and key performance indicators
• Highlights risks, gaps, and growth opportunities for management review

Administration, Governance & Compliance

• Ensures accurate documentation, reporting, and follow-up on all brand-related activities
• Supports internal processes, audits, and compliance requirements
• Performs additional responsibilities as assigned by management