Junior Marketing Specialist - B2B

Technogym

br>We are looking for an enthusiastic and results-driven Junior Marketing Specialist B2B who will be in charge of creating, planning, and executing local trade strategies.br> br>

• Execute the segment marketing plan, in accordance with the Marketing Manager
• Organize and manage local trade marketing events (trade shows, exhibitions, seminars, etc.) coordinating all local suppliers involved
• Maintain a clean database which is consistent with the business objective of growing penetration
• Deploy all sell-in and sell-out tools (events, mailings, web marketing) to generate leads, orders and sales in accordance with the Segment Sales strategy
• Leverage merchandising value and ensure proper stock management and control
• Provide marketing cost reporting and analysis to monitor marketing activities, ROIs and sales targets of the different lines of business.
• Support the Inside Sales team in maximizing the database by developing lead-driving campaigns able to reach potential new customers as well as maintaining existing customers energy, loyalty and interest in Technogym