Junior Performance & Media Buyer

Arma Non Food

Campaign Management Support:

• Assist in planning, setting up, and monitoring digital media campaigns on platforms like Google Ads, Meta (Facebook/Instagram), and TikTok.
• Support the creation and execution of campaigns, ensuring that all ads are launched on time and according to specifications.
• Help with the day-to-day monitoring of campaign performance, making adjustments as needed under the guidance of senior team members.

Performance Analysis:

• Track and analyze key performance metrics such as impressions, click-through rates (CTR), conversions, and cost per acquisition (CPA).
• Prepare weekly and monthly performance reports for internal review and client updates.
• Provide insights and recommendations for optimizing campaigns based on data analysis.

Budget Management Assistance:

• Assist in managing media budgets, ensuring that spending aligns with campaign goals and targets.
• Monitor daily budget pacing and report any discrepancies to the senior media buyer.
• Collaborate with the finance team to reconcile campaign spending with invoicing.

Coordination with Creative and Analytics Teams:

• Work closely with the creative team to ensure that ad creatives meet platform guidelines and are aligned with campaign objectives.
• Collaborate with the analytics team to track the impact of media efforts on broader marketing goals.

Market Research:

• Stay updated on trends and changes in the digital advertising landscape, including platform updates and new tools.
• Conduct research on competitors campaigns to identify potential opportunities for improvement.