Junior Product Manager

Digital Virgo

Participate in the development and evolution of digital TV & Sport products and services (web and mobile), contributing to the definition of functionalities, user journeys, content organization, and product improvements. Contribute to the continuous improvement of TV, Video, and Sport services through the integration of new functionalities, content optimization, and the implementation of actions that promote user engagement and loyalty. Ensure the monitoring of product development by coordinating the various stakeholders (technical teams, design, content, marketing, data, customer service, etc.) and ensuring that needs and deliverables are properly tracked. Participate in the integration and promotion of sports content, dedicated sports sections, themed campaigns, and activations related to major sporting events across the various services. Contribute to the implementation of acquisition and engagement initiatives by preparing marketing briefs and coordinating promotional materials (landing pages, banners, newsletters, social media campaigns, operator communication materials, etc.) in collaboration with the Marketing and Acquisition teams. Monitor and analyze content usage and consumption indicators (engagement, active users, content popularity, retention, customer satisfaction, etc.) and formulate recommendations for improvement. Participate in optimizing customer journeys, user experience (UX/UI), and subscription processes to enhance the overall experience while contributing to the achievement of business objectives. Conduct market and competitive intelligence on the TV, video streaming, and sports sectors to identify market trends, opportunities, and best practices.