Junior Social Media Specialist

Scale Army

Our client is focused on building a strong and engaging digital presence through social media, leveraging content, community, and influencer collaborations to drive brand growth. They operate in a fast-paced environment where creativity, consistency, and audience connection are key. As they continue to expand, they are looking for a motivated individual to support execution and contribute to the evolution of their social media strategy.

Role Overview

The Junior Social Media Manager will be responsible for executing social media strategies, creating engaging content, and managing day-to-day interactions across platforms. This role combines hands-on content creation, community engagement, and performance tracking, with opportunities to collaborate on influencer initiatives and support broader marketing efforts.

Key Responsibilities

Content Strategy & Creation

• Write compelling, on-brand social media copy tailored to target audiences
• Create engaging visuals using tools like Canva, with the option to incorporate GPT for content creation
• Support the development and execution of the content calendar, ensuring timely and relevant posts
• Collaborate on influencer and brand content to drive organic growth

Community Engagement

• Engage with the online community through comments, direct messages, and conversations
• Maintain a positive and consistent brand presence across platforms
• Respond to inquiries and foster meaningful audience interactions
• Stay up to date with social media trends and incorporate insights into content

Influencer Marketing

• Collaborate with influencers to create authentic, brand-aligned content
• Leverage AI tools to support content creation while maintaining a human tone
• Build and maintain relationships with influencers to increase brand visibility

Monitoring & Optimization

• Track performance metrics and adjust strategies to improve engagement
• Optimize content based on platform-specific requirements and audience behavior
• Continuously evaluate and refine content effectiveness

Social Prospecting (Light)

• Support social prospecting efforts through messaging outreach under sales team guidance
• Contribute to lead generation through social channels