Lead Generation Specialist

YMY Agency

Lead Generation Specialist Education Sector

We are looking for a motivated and research-driven Lead Generation Specialist to support our growth in the education sector. You will play a vital role in connecting students with our tutoring and academic support services. This position is ideal for someone who understands the education landscape and is passionate about helping learners succeed.

Key Responsibilities

• Research and identify potential student leads, educational institutions, and partnerships through online channels and local outreach.
• Generate, qualify, and nurture leads through targeted campaigns (email, WhatsApp, social media, calls).
• Build and manage lead lists in our CRM system, ensuring accurate tracking and follow-ups.
• Collaborate with the marketing team to refine lead generation strategies based on campaign performance and academic cycles.
• Initiate conversations with students and parents to understand their academic needs and guide them to the appropriate services.
• Schedule meetings or demos with prospective clients and the academic advising team.
• Report regularly on lead generation performance, trends, and areas for improvement.

Requirements

• 1+ years of experience in lead generation, preferably in education, tutoring, or e-learning services.
• Excellent communication skills in both English and Arabic.
• Strong organizational and data-entry skills.
• Familiarity with educational seasons and academic needs of students (especially university-level).
• Experience with CRM tools (like HubSpot or Zoho) is a plus.
• Bachelor s degree in Business, Marketing, Education, or a related field is preferred.

Preferred Skills

• Knowledge of university curricula in the MENA region.
• Experience in working with student recruitment, academic advising, or education sales.
• Comfort with using LinkedIn, WhatsApp Business, and Meta platforms for outreach.

What We Offer

• A mission-driven environment focused on empowering students.
• Room for professional growth and development.
• Collaborative and supportive team culture.