Lead, Orange Cash Orange

Purpose of the job

Support the growth of Orange Cash by owning customer experience optimization and go-to-market execution for key products and campaigns. The role focuses on designing simple, intuitive journeys, supporting product launches, and ensuring that every initiative is translated into a clear, engaging customer experience across all touchpoints.

Duties and Responsibilities

Customer Experience & Journey Design

• Map end-to-end customer journeys for Orange Cash use cases (e.g., P2P, Bills, Merchant Pay, Bank Transfer).
• Identify friction points in onboarding and usage flows.
• Propose simple UX and communication improvements to increase activation and usage.
• Work with Product and UX teams to translate business needs into customer-friendly flows.
• Ensure consistency of experience across App, USSD, Retail, and Digital channels.

Go-To-Market (GTM) Execution

• Support the planning and execution of GTM for new Orange Cash features and products.
• Help define:
  • Target segments
  • Core value propositions
  • Key messages and education points
• Coordinate with Marketing, Digital, and comms team on social media plan
• Track launch readiness (journeys, comms, channels, FAQs, training material)

Performance Tracking & Learning

• Track basic KPIs (activations, funnel drop-offs, usage).
• Prepare simple dashboards and post-launch reports.
• Collect customer and frontline feedback.
• Turn insights into actionable recommendations.

Job specification

Education and Experience

University Degree BA, Economics, Marketing

• Strong analytical and numerical skills
• Good command of Excel and PowerPoint
• Strong attention to detail, with the ability to interpret and visualize data clearly

Experience

0-2 years of experience preferably in telecom, CVM Cash or fin tech