Lifecycle Marketing Coordinator

Scale Army

Posted on 5 Mar

Experience

5 - 7 Years

Job Location

Egypt - Egypt

Education

Bachelor of Arts

Nationality

Any Nationality

Gender

Not Mentioned

Vacancy

1 Vacancy

Job Description

Roles & Responsibilities

The Lifecycle Marketing Coordinator will fully own lifecycle marketing execution, with responsibility for building, optimizing, and reporting on email performance across the customer funnel.

This role is responsible for turning customer data into actionable insights and continuously improving engagement, retention, and revenue through structured testing and optimization. It is a senior, hands-on position that operates autonomously while collaborating closely with the Marketing Manager to ensure lifecycle initiatives align with broader marketing efforts.

Key Responsibilities Lifecycle Ownership

  • Manage and optimize existing lifecycle email flows, including welcome, post-purchase, retention, reactivation, and abandoned flows

  • Maintain consistent tone and positioning aligned with the brand s educational, science-based approach

Campaign Execution & Optimization

  • Build, launch, and manage email campaigns and automated flows within Klaviyo

  • Own segmentation logic and personalization strategies to improve relevance and engagement

  • Continuously refine campaigns and flows based on performance data and customer behavior

  • Align email planning and execution with the broader marketing calendar through established workflows

Testing & Performance Improvement

  • Plan and execute structured A/B tests across subject lines, content, layout, timing, and offers

  • Analyze test results and apply insights to improve lifecycle performance over time

  • Establish testing frameworks that support ongoing optimization rather than one-off experiments

Reporting & Analytics

  • Own monthly reporting on lifecycle performance, engagement metrics, and revenue contribution

  • Translate data into clear insights and recommendations for leadership and the Marketing Manager

  • Support attribution analysis and performance reviews across channels

Tools & Creative Collaboration

  • Work extensively within Klaviyo to manage flows, campaigns, and segmentation

  • Incorporate customer reviews and feedback into lifecycle strategies.

  • Coordinate with designers through Figma to review layouts and creative assets

  • Participate in weekly team meetings and all-team huddles to stay aligned on priorities, performance, and culture

Desired Candidate Profile

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client s time zone.

Qualifications Experience

  • Senior-level experience owning email marketing and CRM programs end-to-end

  • Proven background in eCommerce lifecycle marketing

  • Hands-on experience with Klaviyo and Okendo or similar email and review platforms

Skills

  • Strong analytical and reporting capabilities with comfort in presenting insights

  • Deep experience with automation, segmentation, and testing methodologies

  • Clear, professional written and verbal English communication

  • Strong ownership mindset with the ability to operate autonomously

  • Detail-oriented with a performance and optimization focus

  • Collaborative and proactive in cross-functional environments

Company Industry

  • Advertising
  • PR
  • Event Management

Department / Functional Area

  • Marketing
  • Brand Management
  • Marketing Research
  • Digital Marketing

Keywords

  • Lifecycle Marketing Coordinator

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Scale Army

Our client is a growing, science-backed eCommerce wellness brand focused on education, credibility, and building long-term customer relationships. As the business scales, they are prioritizing more intentional lifecycle marketing ownership to improve engagement, retention, and visibility across email and CRM channels. The brand works with multiple creative and marketing partners and is seeking a dedicated specialist to bring structure, consistency, and data-driven decision-making to the customer journey.

Read More

https://jobs.ashbyhq.com/Scale%20Army%20Careers/81095f88-fe83-44eb-9fc1-4c0f68be4b22