Lifecycle Marketing Director

Scale Army

The Email Marketing Manager will strategically audit, modernize, and lead the entire email marketing function. This is a senior-level role focused on upgrading infrastructure, elevating lifecycle and remarketing programs, improving inbox placement and deliverability, introducing advanced analytics, and driving measurable revenue growth.

Approximately 80% of the role will focus on B2C client lifecycle and remarketing programs, with 20% dedicated to internal agency lead generation and business development initiatives.

Key Responsibilities

• Conduct a full audit of existing email infrastructure, workflows, segmentation, automation, analytics, and deliverability

• Recommend upgrades to ESP platforms, lifecycle structures, segmentation strategies, and reporting systems

• Partner with internal IT and system administrators to implement improvements (technical execution handled by IT)

Lifecycle & Revenue Growth (Primary Focus)

• Lead warm-list lifecycle marketing across B2C clients, particularly education-focused accounts

• Develop nurture, remarketing, reactivation, and conversion-focused programs

• Improve performance of opt-in lists sourced from PPC, display, and digital campaigns

• Drive revenue growth through structured direct-response email strategies

Internal Lead Generation (20%)

• Collaborate with business development to support agency lead generation

• Develop internal email campaigns targeting prospects and conference leads

• Strengthen the agency s email acquisition and remarketing efforts

Advanced Analytics & Attribution

• Upgrade existing rudimentary tracking into sophisticated reporting frameworks

• Improve visibility into open rates, inbox deliverability, conversion metrics, and revenue attribution

• Partner with CRM and IT teams to ensure tracking integrity and ROI visibility

Cross-Department Collaboration

• Collaborate with Client Services to develop client email strategies and content calendars

• Partner with PPC, social, UX/UI, and IT teams to ensure campaign integration

• Translate business objectives into actionable email strategies

• Report directly to the agency head

Deliverability & Compliance

• Partner with system administrators on DNS authentication (SPF, DKIM, DMARC)

• Audit and improve inbox placement

• Ensure compliance with CAN-SPAM, TCPA, and other applicable regulations

• Focus primarily on compliant warm-list marketing

Creative & Template Development

• Develop structured email templates and strategic copy direction

• Collaborate with internal copywriters and creative leadership for refinement

• Elevate creative structure to improve conversion and performance