Lifecycle Marketing Manager

Scale Army

The Lifecycle Marketing Manager will be responsible for designing and executing lifecycle marketing strategies that improve user onboarding, engagement, and retention. This role focuses heavily on email marketing, CRM automation, and user journey optimization, ensuring that sellers who join the platform are properly educated, activated, and encouraged to continue using the platform to grow their businesses. The Lifecycle Marketing Manager will build lifecycle funnels that guide users from first interaction through long-term engagement.

Key Responsibilities Lifecycle Marketing & User Journeys

• Design and implement lifecycle marketing strategies that support user onboarding and retention

• Build automated communication flows for new user onboarding, activation, and engagement

• Develop lifecycle campaigns that educate sellers on how to successfully use the platform

Email Marketing & CRM Management

• Create and manage email campaigns including onboarding flows, product updates, and feature education

• Build automated sequences such as welcome series, nurture campaigns, and engagement campaigns

• Manage and optimize CRM segmentation to deliver targeted messaging

Conversion & Engagement Optimization

• Analyze user behavior to identify opportunities to improve onboarding and retention

• Conduct A/B testing on messaging, subject lines, and email flows

• Optimize lifecycle funnels to increase activation and repeat platform usage

Data & Performance Tracking

• Track lifecycle marketing performance metrics including open rates, engagement, activation, and retention

• Provide reporting and insights to help refine lifecycle marketing strategies

• Collaborate with the marketing and product teams to improve user experience and communication flows