Local Marketer - VIE Contract

Sanofi

Main responsibilities:

• Strategic Brand Development & Execution: Contribute to developing and executing brand strategies, launch plans, and Integrated Growth Plans (IGP) that drive growth in Rare Hematology under senior guidance.
• Market Intelligence & Analysis: Conduct market analysis, competitive intelligence, and identify growth drivers and market insights through collaboration with cross-functional teams to capitalize on opportunities.
• Patient-Centric Strategy: Gather and analyze patient insights to support growth opportunities that improve patient outcomes and market presence, ensuring patient needs remain at the core of all initiatives.
• Customer Engagement Excellence: Implement customer segmentation initiatives, execute HCP targeting activities, develop tailored messaging approaches, and track engagement metrics including reach, frequency, and conversion rates to optimize brand impact.
• Cross-Functional Collaboration: Facilitate collaboration between global and local teams, support project coordination, and ensure clear communication across functions to drive seamless execution.
• Digital Innovation & Transformation: Execute digital excellence projects, support customer engagement platforms, and contribute to digital transformation efforts that enhance market performance and customer experience.
• Financial Management & Continuous Improvement: Assist in budget management, financial reporting, resource allocation planning and contributing fresh perspectives to enhance execution excellence.

About you

Experience:

• 3+ years of experience with demonstrated track record of driving significant business growth. Proven success in brand strategy execution and delivering compelling growth in customer-centric operating models would be a plus.
• Experience working within customer-first frameworks and agile environments.
• Experience in strategic planning with focus on flawless execution and performance delivery would be a plus.
• Demonstrated ability to lead cross-functional teams and influence without direct authority.

Soft and Technical skills:

• Strategic thinking with strong focus on growth delivery.
• Data-driven decision-making capabilities with emphasis on execution.
• Results-oriented mindset with proven ability to drive growth.
• Innovation in service of market expansion and growth.
• Leadership skills focused on execution excellence.
• Strong commercial acumen and growth orientation.
• Change management with focus on performance improvement.
• Collaborative approach to driving results.
• Excellence in execution and performance delivery.
• Embodiment of Take the Lead values: Aim Higher, Act for Patients, Be Bold, Lead Together.

Education:

• Bachelor's degree required; MBA or advanced degree in Marketing/Business preferred.

Languages:

• Fluent English (written and verbal).