Manager - Brand Activation

Dubai World Trade Centre

Core Duties and Responsibilities

• Manage Product communication across the organization including creating excitement around new product/feature launches, channeling product feedback and managing issue resolution;
• Represent BOARD MEETING Brand proposition externally and internally. Evangelize customers, partners and participate at conferences/ forums & worldwide mega shows for asset building
• Drive transformational brand solution sales through leveraging and developing relevant content and competition.
• Develop, leverage and deploy regional and local Brand solutions to upscale sales teams to approach clients with multi-faceted media propositions.
• Ensure competitive perspectives and differentiated value propositions generated through market-relevant insights. Using knowledge of the market and competitors, identify and develop unique selling propositions and differentiators.
• Attend industry functions, such as association events/ trade shows/ festivals and conferences, and provide feedback and information on market and creative trends.
• Present to and consult with mid and senior level management on business trends with a view to developing new content and marketing engagements.
• Identify opportunities for campaigns that will lead to an increase in business opportunities;
• Lead and gather talent at major proposal pitches;
• Leads Brand development and execution of annual marketing activation plans that drives achievement of business objectives
• Lead tracking of business on a monthly basis to assess progress vs. plan and recommend adjustments as appropriate
• Manage budget and monitor spend against planned objectives
• Lead cross-functional teams in order to execute brand initiatives leading multiple projects and teams to achieve results
• Carry out duties in-line with DWTC quality standards, security and health and safety guidelines
• Adhere to DWTC Policies, Procedures and guidelines

Operating Environment

• Office based job; require to work longer hours on computer