Manager - Brand and Stakeholder Management

The Red Sea Development Company

Relationship Management

• Develop and maintain strong, positive relationships with all resorts, and destination partners.
• Establish and cultivate long-term relationships with key stakeholders, including resort manager, retail brands, and relevant partners operating within AMAALA.
• Conduct regular monthly, bi-weekly and/or weekly meetings and visits to partner resorts and facilities to understand their needs, gather feedback, update on current AMAALA marketing initiatives and plans and strengthen relationships.
• Serve as the primary point of contact for all stakeholder interactions, ensuring open and effective communication channels.

Alignment with Marketing Strategy

• Communicate AMAALA marketing strategy, plans and goals to partners, ensuring they understand and are committed to these objectives.
• Work closely with stakeholders to ensure their individual marketing activities are aligned with and supportive of the broader marketing strategy of AMAALA.

Support and Collaboration

• Provide strategic advice and support to partners on their marketing initiatives, helping them to optimize their campaigns and leverage best practices.
• Collaborate with partners to identify and create joint marketing opportunities, such as co-branded campaigns, events and promotional activities.

Feedback and Improvement

• Gather and analyze feedback from stakeholders to understand their perspectives and identify areas for improvement in collaboration and strategy.
• Develop and implement action plans based on stakeholder feedback to enhance mutual benefits and address any concerns or challenges.

Stakeholder Engagement

• Organize and lead regular stakeholder meetings (monthly, bi-weekly, weekly) and workshops to facilitate information sharing, collaboration and joint planning.
• Engage stakeholders through updates and other communication tools to keep them informed about AMAALA destination progress, initiatives, and opportunities for involvement.
• Work closely with internal stakeholders (PR, Social Media, Travel Trade, Digital, Paid Media, Asset Management) to ensure internal alignment and support.

Reporting and Analysis

• Monitor and evaluate the effectiveness of stakeholder relationships and collaborative initiatives.
• Provide regular reports to top management on the status of stakeholder relationships, including achievements, challenges, and recommendations for future actions.

Industry Representation

• Represent AMAALA at industry events, conferences, and other relevant forums, promoting AMAALA brand and fostering new partnerships.
• Stay informed about industry trends, competitors activities and market developments, and use this knowledge to inform relationship management strategies.

Brand Management

• Ensure brand guardianship across all resort/partner collateral.
• Support the marketing team with the production and coordination of resort/partner photo and video shoots for the destination.
• Ensure resort and partner messaging is aligned with brand guidelines and destination positioning.