Manager Brand Planning

talabat

What's in your plate

On the basis of brand research and data, you will be responsible to devise marketing communication strategies (across all channels) and execute them to meet the brand objectives (for e.g. increase top of mind, strengthen brand preference) and business objectives (for. E.g. grow market share).

By working with internal and external agencies, you will be responsible for developing and executing high quality 360 integrated brand campaigns (ATL, BTL, digital & social). Additionally, you will not only devise hyper-local campaigns but also city, demographic and psychographic segmentation specific brand campaigns which may include on ground activations.

Will be responsible for developing, executing, and overseeing a comprehensive social media strategy across all relevant platforms. This role includes leading content planning and creation to ensure engaging, high-quality, and brand-aligned output that drives audience growth and interaction.

Brand planning manager will also identify and manage strategic collaborations, partnerships, and influencer relationships to expand reach and reinforce brand presence. They will monitor performance, analyze insights, and continuously optimize campaigns to ensure impactful and successful social media initiatives.

You will be responsible to develop and overlook content marketing strategy keeping localization, relevance and relatability at the core.

• Lead end-to-end ownership of B2B partnership development to accelerate business growth across core metrics including new Monthly Active Users (MAUs), customer acquisitions, and tPro subscriber conversions.
• Identify, evaluate, and secure high-impact partnership opportunities with brands, platforms, and organizations that align with strategic brand and audience objectives.

As a brand planning manager, you will also work closely with the product and customer experience team to enhance brand consideration and preference.

You will engage in market visits, consumer research (this will also include product) and drive the necessary actions to meet the objectives.

You will be the brand and content custodian ensuring alignment with the overarching brand guidelines.

You will manage the creative, events and media agencies and also coordinate with the PR and regional teams.

On the basis of brand research and data, you will be responsible to devise marketing communication strategies (across all channels) and execute them to meet the brand objectives (for e.g. increase top of mind, strengthen brand preference) and business objectives (for. E.g. grow market share).

By working with internal and external agencies, you will be responsible for developing and executing high quality 360 integrated brand campaigns (ATL, BTL, digital & social). Additionally, you will not only devise hyper-local campaigns but also city, demographic and psychographic segmentation specific brand campaigns which may include on ground activations.

Will be responsible for developing, executing, and overseeing a comprehensive social media strategy across all relevant platforms. This role includes leading content planning and creation to ensure engaging, high-quality, and brand-aligned output that drives audience growth and interaction.

Brand planning manager will also identify and manage strategic collaborations, partnerships, and influencer relationships to expand reach and reinforce brand presence. They will monitor performance, analyze insights, and continuously optimize campaigns to ensure impactful and successful social media initiatives.

You will be responsible to develop and overlook content marketing strategy keeping localization, relevance and relatability at the core.

• Lead end-to-end ownership of B2B partnership development to accelerate business growth across core metrics including new Monthly Active Users (MAUs), customer acquisitions, and tPro subscriber conversions.
• Identify, evaluate, and secure high-impact partnership opportunities with brands, platforms, and organizations that align with strategic brand and audience objectives.

As a brand planning manager, you will also work closely with the product and customer experience team to enhance brand consideration and preference.

You will engage in market visits, consumer research (this will also include product) and drive the necessary actions to meet the objectives.

You will be the brand and content custodian ensuring alignment with the overarching brand guidelines.

You will manage the creative, events and media agencies and also coordinate with the PR and regional teams.