Manager CDP & CRM

Esports Foundation

Duties and Responsibilities

CDP Strategy & Audience Architecture

• Lead the implementation, management, and evolution of EWCF's Customer Data Platform

• Own the unification of first-party data across web, app, ticketing, fantasy, merchandise, broadcast, PR, and offline sources

• Define identity resolution logic to connect anonymous and known users into unified 360 audience profiles

• Collaborate with BI and Data Engineering to design ingestion pipelines, data schemas, and audience models

• Establish audience taxonomy, behavioral event tracking standards, and segmentation governance

• Ensure consent, privacy, and data governance compliance aligned with EWCF policies

• Enable real-time and batch audience activation across marketing, digital, and partner platforms

• Act as a business owner for CDP vendor selection, roadmap prioritization, and performance management

• Collect data requirements and manage backlog

CRM Strategy & Lifecycle Management

• Own the day-to-day management and optimization of EWCF s CRM platforms and marketing automation tools

• Design and maintain lifecycle frameworks (acquisition, engagement, retention, reactivation)

• Develop audience segmentation and automated communication journeys

• Implement CRM use cases across marketing, partnerships, ticketing, and fan engagement

• Optimize lifecycle performance through A/B testing, experimentation, and behavioral insights

• Collect data requirements and manage backlog

Data-Driven Marketing Enablement

• Translate BI and CDP insights into actionable marketing initiatives

• Enable targeted, personalized, performance-driven campaigns

• Support attribution logic, campaign measurement frameworks, and ROI analysis

• Drive advanced segmentation strategies, including behavioral triggers and lookalike modeling

Reporting, Insights & Optimization

• Develop and maintain CRM & CDP performance dashboards

• Monitor funnel metrics, audience growth, engagement, and monetization indicators

• Identify optimization opportunities based on behavioral and cohort analysis

Stakeholder Collaboration

• Act as the central CDP & CRM point of contact across BI, Marketing, Commercial, Digital, and external vendors

• Support senior leadership with audience intelligence and growth insights

• Train and educate relevant teams

Education and Experience

• Bachelor s degree in Marketing, Business, Data Analytics, Digital Marketing, or equivalent

Knowledge, Skills, and Abilities

Proven experience working with CRM & CDP platforms as well as marketing automation tools

Strong understanding of CRM/CDP concepts, lifecycle marketing, and audience segmentation

Data-driven mindset with the ability to translate insights into actions

Experience with CRM/CDP, marketing automation, and analytics platforms

Strong analytical, problem-solving, and prioritization skills

Excellent communication skills and stakeholder management ability

Comfortable operating in fast-paced, cross-functional environments

Very good written and verbal communication skills in English