Manager Digital Marketing

Qatar Airways

Job Details

Country: Qatar

City: Doha

Industry: Retail

Function: Digital Content Development

Key Responsibilities

• Lead digital marketing operations, managing cross-channel campaigns and online brand presence to enhance visibility and engagement.
• Plan, implement, and monitor digital strategies that drive website traffic and sales conversions.
• Oversee paid and organic digital campaigns, including social media, search, display, and affiliate marketing.
• Manage and track performance budgets to ensure maximum ROI across all digital platforms.
• Develop KPI frameworks and monitor campaign effectiveness using analytics tools such as Tableau, Power BI, or Google Analytics.
• Collaborate with internal stakeholders including loyalty, CRM, pricing, and marketing to align campaigns with overall brand objectives.
• Research and adopt emerging marketing technologies and digital innovations to enhance performance.
• Lead relationships with digital agencies, media partners, and technology vendors to ensure quality execution.
• Evaluate competitor activities to identify new opportunities for innovation and improvement.
• Produce regular performance reports and recommend data-driven adjustments to campaigns.
• Ensure compliance with brand guidelines and global marketing policies.
• Support e-commerce development initiatives and digital media buying strategies.
• Provide leadership, mentoring, and guidance to the digital marketing team.

Skills Set

• Digital marketing strategy and performance optimization.
• Analytics, SEO/SEM, social media marketing.
• Team leadership and stakeholder management.
• Data analysis and visualization tools.
• Campaign planning and reporting.
• Creative problem-solving and innovation.