Manager Fan Marketing

Esports Foundation

Duties and Responsibilities

• Support the development and execution of fan marketing strategies and campaigns for EWC and ENC across global markets.

• Lead strong project management across multiple workstreams, ensuring all campaigns, creative deliverables, and fan engagement initiatives stay on track - managing timelines, dependencies, and stakeholder alignment from start to finish.

• Manage campaign timelines, creative briefs, and production processes to ensure high-quality and timely delivery. =

• Coordinate with internal teams to ensure alignment and unified messaging.

• Contribute to ideation and execution of fan engagement activations, digital campaigns, and community-led initiatives.

• Collaborate with external creative agencies, production vendors, and platform partners to execute global marketing deliverables.

• Track campaign performance, analyze results, and share insights to optimize fan engagement strategies.

• Support the creation and distribution of digital content that drives excitement and awareness among fans and players.

• Manage day-to-day communication and updates between regional teams and the central Fan Marketing function.

• Help maintain a consistent brand voice and visual identity across all fan-facing channels and assets.

• Support the Senior Manager in coordinating key global moments, ensuring fan marketing efforts are synchronized across EWC and ENC timelines.

• Stay updated on gaming and esports trends to bring new ideas that resonate with global audiences.

• Contribute to the development of fan personas and audience segmentation to guide targeted marketing approaches.

• Ensure campaigns reflect EWC and ENC s values, creative standards, and strategic objectives.

Education and Experience

• 6+ years of experience in marketing, fan engagement, or digital campaigns, preferably within gaming, esports, or youth entertainment industries.

Knowledge, Skills, and Abilities

• Experience managing campaign execution, creative development, or community engagement projects.

• Strong understanding of gaming culture, social media platforms, and esports audiences.

• Excellent project management and organizational skills with attention to detail.

• Ability to collaborate effectively with multiple stakeholders across teams and markets.

• Strong communication skills and creative mindset with a hands-on approach to problem-solving.

• Comfortable working in a fast-paced, multicultural, and dynamic environment.

• Strong project management skills.

• Experience working on global campaigns with multiple regions and markets.

• Familiarity with fan engagement tools, audience analytics, and social listening platforms.

• Passion for gaming, esports, and fan communities.

• Prior experience of working in KSA.

• Fluent in Arabic and English.