Manager Marketing Campaigns

Esports Foundation

Duties and Responsibilities

• Strategy and Planning

• Lead the planning of end-to-end marketing campaigns for EWC and ENC.

• Turn strategic goals into clear campaign plans with defined audiences, messages, deliverables and KPIs.

• Shape campaign direction using market insights, product updates and audience data.

• Localize global campaign concepts for key regions and ensure cultural and market relevance.

• Align campaign plans with major tournaments, partnerships, and platform opportunities.

Execution and Delivery

• Oversee the entire campaign lifecycle and ensure all milestones, assets, and deliverables are met.

• Coordinate with media, creative, social, PR, influencer, product and event teams to ensure smooth execution.

• Manage agencies and vendors, monitor progress and resolve issues that may affect timelines or quality.

• Ensure all campaign materials follow brand guidelines and meet the required quality standards.

Reporting and Optimization

• Track campaign performance against KPIs and propose improvements while campaigns are live.

• Review results with the data and insights team and present performance summaries to stakeholders.

• Produce post-campaign evaluations that highlight key learnings, ROI, and recommendations for future campaigns.

Education and Experience

• 7+ years of experience in marketing.

• Bachelor s degree in Marketing, Business, Communications, Media or related field (or equivalent professional experience).

Knowledge, Skills, and Abilities

• Strong campaign management skills with experience leading multi-channel, multi-market campaigns.

• Ability to build clear briefs and guide creative, media, and content teams.

• Solid understanding of paid media, social platforms, content development, and event marketing.

• Skilled in managing timelines, workflows, and agency deliverables.

• Data-driven mindset with the ability to interpret dashboards and performance reports.

• Comfortable working with campaign management tools, project management systems, and reporting platforms.

• Ability to translate insights into actionable recommendations.

• Strong collaboration skills with the ability to align stakeholders across multiple teams and functions.

• Able to influence decisions and manage expectations without formal authority.

• Clear and structured communicator, confident in presenting to senior stakeholders.

Ideal candidates have:

• Experience in esports, gaming, entertainment, sports or technology.

• Proven record of delivering campaigns that drive measurable outcomes such as viewership, engagement or attendance.

• Familiar with campaign management and project management tools.

• Strong interest in esports and its audience landscape.