Manager - Marketing Growth

D360 Bank

Responsibilities

• Analyze performance of acquisition channels (paid media, affiliates, referrals, SEO, etc.) to identify cost-effective growth levers.
• Monitor and optimize key KPIs such as CAC (Customer Acquisition Cost), ROAS (Return on Ad Spend), conversion rates, and churn.
• Conduct cohort and funnel analysis to assess user behaviour from acquisition, retention drivers, and product adoption patterns.
• Build predictive and behavioral models to identify high-value segments, churn risks, and upsell opportunities
• Evaluate marketing campaign effectiveness (e.g., CRM, push, email, performance media) through A/B testing, lift studies, and attribution models.
• Develop campaign dashboards and performance scorecards to support real-time decision-making.
• Provide insights and recommendations to improve segmentation, messaging, and channel mix.
• Build and automate reporting for customer acquisition and lifecycle metrics using tools like SQL, Tableau, Looker, or Power BI.
• Collaborate with data engineers and martech teams to improve data quality, tracking, and analytics infrastructure.
• Support targeting and personalization strategies through predictive modeling and segmentation.
• Deliver growth forecasts and ROI models to support marketing planning and budget allocation.
• Identify new growth opportunities by analyzing market trends, competitor benchmarks, and customer segments.
• Partner with product and customer experience teams to understand retention drivers and pain points and align on growth priorities.
• Lead initiatives such as referral programs, loyalty schemes, merchant partnerships, and cross-sell campaigns.
• Perform any other duties assigned to by line manager related to the nature of the work
• Enforce, incorporate, and comply with all necessary controls and related information security policies, procedures, practices, training, reporting, personal due diligence and vigilance, within departmental/unit activities and operations.