Manager - Marketing DUBAI PROPERTIES GROUP LLC

Marketing Strategy and Plans

• Support the Marketing function’s Management and division in developing and delivering the annual marketing plan & strategy, ensuring all aspects of DR’s marketing activities align with the ethos and objective of the brand and business requirements/objectives.

• Support in the development of market positioning, competitive assessment, and customer segmentation and target customer profiling for residential portfolios.

• Ensure inclusion and collaboration between all business units including leasing property management and strategy to align on overall residential marketing strategy.

• Prepare and execute the annual calendar and plans as well as residential marketing initiatives

• Coordinate with Strategy and Leasing teams in the acquisition and analysis of market research to determine target audiences and evolve the marketing strategy for the business units through all channels.

• Implement strategies to achieve lead generation target, enhance customer loyalty, identify and leverage new revenue growth opportunities, and maximize profitability for each segment.

• Coordinate the development of brand compliant marketing collaterals – flyers, advertisements, corporate gifts etc. through the Branding and Creative Studio team.

• Prepare and share the scope of work to ensure that all marketing projects commence with a robust written brief and approved budget and that all stakeholders are clear on the project deliverables and resources required.

• Obtain approvals and manage the activation of residential communities to increase appeal and brand awareness and engagement with customers and business partners.

• Initiate strategic partnerships including, but not limited to, synergies that are Residential specific.

Events – Planning / Execution / Operations

• Conceptualize unique marketing events for DR’s residential communities.

• Plan, manage and execute all events related to residential segment and co-ordinate customer management and interactions along with third party agencies.

• Work closely with the on-ground events team and third-party event managers to align to the overall strategy and ensure brand related set up is in line with branding guidelines and is visually engaging for better customer engagement.

• Ensure all required collaterals including prints, flyers, signages, banners, posters are implemented.

• Ensure that all event venues are safe and meet the desired health and safety standards.

• Support in obtaining all required approvals and permissions from local authorities (Dubai Police, HSE, CID) are taken in time for the events.

• Evaluate all event sponsorship opportunities and ensure effective utilization of the marketing budget on relevant sponsorship events.

• Ensure events are promoted across all channels in a seamless and integrated manner.

• Ensure regular activity reports & analysis covering the events promotions and activities, ROMI, and feedback is prepared and shared with the right stakeholders.

Campaign Management

• Develop commercially focused integrated marketing campaigns by working closely with internal and external teams to utilize all channels to raise portfolio brand awareness.

• Manage and implement Always-On and tactical campaigns for lead generation, brand awareness, retention, and lifestyle campaigns.

• Review and sign off campaign related content for emails, teasers, social media and other channels and ensure it is posted in a timely manner.

• Execute major seasonal campaigns for residential assets i.e. Ramadan, Festive Season, UAE National day.

• Create post campaign summary reports that demonstrate how effectively the marketing objectives were met to identify and improve gaps in the marketing processes.

• Coordinate with DHAM marketing team on all aspects related to residential marketing campaigns.

Marketing Budget Management

• Support the Senior Manager - Marketing in planning and preparing budgets for the residential brand portfolio in line with the overall marketing budget for DR.

• Manage the day-to-day expenditure of the marketing budget and report to the Senior Manager - Marketing with monthly marketing budget utilization analysis.

External Agency Management

• Manage and develop relationships with third party marketing, advertising, PR agencies and event managers to ensure optimal and effective leveraging of capability to deliver cost effective marketing solutions for DHAM.

• Participate in brief development, performance monitoring and vendor evaluation.

• Support in the selection and negotiation process with external marketing agencies to ensure they fit well within the DHAM standards.

• Monitor performance of external agencies and event managers to ensure they deliver within agreed timeframe and quality and branding standards.

Internal Relationship Management

• Manage the flow of information to the communications & digital team to ensure that:

• All websites, social media pages and related materials for residential portfolio are up-to-date, secure, and delivers on commercial and creative requirements.

• Communication messaging is clear, sound, well-researched and effective.

• Continuous engagement with the communications and PR team to ensure all efforts are promoted and Arabic translations are developed where necessary.

• Work closely with the Branding & Services function to utilize creative resources and continuously align on content, messaging and guidelines.

• Coordinate with other internal functions such as Security, HSE, FM etc. to acquire all event related approvals and to ensure that events meet all internal and external standards.

• Prepare comprehensive reports for the management that highlight the effectiveness of various marketing interventions (events, sponsorships, partnerships activities) for residential assets.

Continuous Improvement

• Maintain a real-time understanding of the competitive landscape to help determine market positioning, competitive trends and messaging and prepare reports to be shared with the management.

• Stay up to date with developments in marketing tools, technology and techniques to enhance user and customer experience for audiences.

• Suggest and make enhancements of various marketing channels based on stakeholder feedback and analytics.